Show:
inoculation theory
theory of planned behavior
Elaboration likelihood model
Cultivation theory
social cognitive theory
100
What kind of theory is this?
What is persuasive
100
what is a subjective norm?
What is the perceived social pressure to perform or not to perform a certain behavior; refers to the belief about whether most people approve or disapprove of the behavior. It relates to a person's beliefs about whether peers and people of importance to the person think he or she should engage in the behavior.
100

what are the major two routes to persuasion?

What is peripheral and central routes.

100

What shapes our perceptions of social reality?

What is media

100

attention -> retention -> motor reproduction -> motivation

What is four stage modeling process

200
what is the process for creating an inoculation message?
What is warning then weak attack then strong refutation
200
what is perceived behavioral control?
What is people's perceptions of their ability to perform a given behavior side note: this created transformed the Theory of Reasoned Action into the Theory of Planned Behavior
200

which route is more likely to implement long lasting, durable change and which is more likely to implement temporary change?

What is central route for long lasting change and peripheral route for temporary change.

200

What is symbolic double jeopardy?

What is when minorities are significantly less visible on TV than in real life, yet they are much more likely to be portrayed as victims of violence.

200

what are the three key effects on the organism?


Hint: (SOR model)

What is individual differences, culture, and social relationships

300
What are the two key components of this theory?
What is threat component and refutable preemption.
300
is this true or false?: The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.
What is true
300

Note the peripheral cues present here: 


Hurry come on in! This is your last chance to buy this limited edition shoelace for you father! and if you come in right now, we will give you the other shoelace for free! You don't want your father to be the only one left out!

What is social proof, scarcity, and reciprocation

300

What is this?: "Most people are just looking out for themselves.In dealing with others, you can’t be too careful. Do unto others before they do unto you."

What is the Mean World Syndrome

300

what model is used for this theory?

What is stimulus -> organism -> response model

400
What is the main goal of this theory?
What is to induce resistance to persuasive influence.
400
What additional variables were included to this theory?
What is perceived behavioral control leading to an intent to act which would then lead to behavior AND perceived behavioral control leading right into the behavior
400

what route is used?: used when the message recipient has little or no interest in the subject and/or has a lesser ability to process the message

What is the peripheral route

400

What is this?: Position stating that tv does not have to have a single major impact but influences viewers through steady limited effects

What is ice age analogy: “Just as an average temperature shift of a few degrees can lead to an ice age or the outcomes of elections can be determined by slight margins, so too can a relatively small but pervasive influence make a crucial difference”

400

When a character is punished for an action, we are less likely to perform that same act. Which effect is this?

What is inhibitory effect

500
What is the role of emotion and logic in inoculation messages?
What is appeal to the emotion as a way of presenting the threat as an actual threat that needs to be regarded; appeal to logic as a way of making the argument seem like it is the right and only one and any others are irrelevant and wrong
500

what are the key assumptions of this theory?

That the best way to persuade is to get at people's intentions

500

What leads you to peripheral or central route? (2 key factors)

What is motivation and ability

500

what are the three main assumptions of the theory?

What is 1)Tv is essentially and fundamentally different from other forms of mass media 2)Tv shapes our society’s way of thinking and relating 3)The influence of tv is limited

500

What is the role of Simplemente Maria?

Entertainment Education, eventually lead to the Sabido method.