The classic Lucky Strikes "It's toasted" campaign makes these type of claims.
What are health claims? Luckies are healthy like sunshine.
What is "Fake it Till You Make It"?
Agenda-setting is an example of a minimal effects model of media influence. Media have influence on______.
What is: what you think about?
According to this theory all media express the dominant
What is economic ideology (capitalism)?
Term for someone really positive about technological development.
What is: techno-optimist
Advertising razors by criticising body hair uses this emotional appeal.
What is 'hidden fear appeal'?
Media conglomerate that owns cruises, amusement parks, and Marvel Studios.
What is Disney?
According to the Third Person Effect we generally overestimate media influence on this group of people: ______ and underestimate media influence on this group of people: __________
What is: others; ourselves
Pop music, art, movies are valued as commercial commodities and according to the Frankfurt School they form the:
What is Culture Industry?
A reality show that fools couples about their cheating partners with AI.
What is Deep Fake Love?
Term for making appeals to politicians to support or not support legislation on behalf of a client
What is lobbying?
The Telecommunicates Act of 1996 de _______ the media industry.
What is deregulated?
The process of a dominant opinion gaining momentum causing people with a less popular opinion not to speak up.
What is the spiral of silence?
The freedom we feel as consumers is referred to as _____ .
What is false consciousness?
The True Threat of Artificial Intelligence according to Morozov.
What is that AI will turn out to be a pretend solution that will enrich companies while real solutions remain unsolved?
Modern ad campaigns help turn wants into _______
What are needs?
Clearview AI claims that its technology will be used by responsible law enforcement and the military.
What is facial recognition technology?
Metaphor used to describe early 20th Century view of the power of mass media.
What is a hypodermic needle?
Form of critical media analysis: close ______
What is close reading?
Anti-tech protest movement.
Who are the Luddites?
Three ways that advertising shapes modern society
What is:
stimulates the economy
creates consumer-oriented culture
promotes technological advancements
Company at the heart of recent tech news about the firing and rehiring of its CEO.
What is Open AI?
Which two art forms were seen as guilty of inspiring the first modern school shooting at Columbine High School.
What are: video games, and music?
Art is not revolutionary because it unconsciously reflects:
What are society's current (capitalistic) values?
Term for Artificial Intelligence that is capable of abstract reasoning and evolving on its own.
What is AGI?
PR campaign that linked cigarettes to feminism
What is Torches of Freedom?
Company that claimed to use special technology to read blood samples.
What is Theranos?
People adjust their public opinion to reflect the dominant public opinion due to _______
What is the fear of social isolation?
Criticism of Frankfurt School
What is:
elitist, outdated, not applying to themselves?
Fear of AI that is already proving to be justified.
What is: scams/fraud/misinformation or taking jobs?