A
A beat was originally structured by geography. Today it is structured by what?
Subject
William Randolph Hearst and Joseph Pulitzer are associated with what form of media?
Newspapers
What company has the highest brand value as of 2022?
Apple
_________ is a type of defamation that is spoken.
Slander
_______ is a type of defamation that is written.
Libel
This social media platform hit almost 3 billion users in 2022, making it the most popular social-networking site in the world.
What is the term for advertising-like messages that are provided by media organizations for free, are linked to a worthy cause, and provide some benefits to the larger audience?
Public service announcements (PSAs)
This ethical system assumes that the most ethical action does the greatest good for the greatest number.
Utilitarianism
___________are intended to protect journalists from legal challenges to their freedom to report the news.
Shield Laws
A class of society that translates approximately to "middle class," is defined as __________.
Bourgeoisie
when someone sets up a fake online profile to trick people who are looking for love, usually to get money out of them it's called what?
catfish
What advertising appeal uses techniques that attempt to persuade the audience by scaring them, such as anti-smoking ads that show disfigured former smokers?
Fear Appeal
In which step of the Potter Box method would you evaluate the concerns of the individual involved?
Values
The Daily Show and The Colbert Report are _____________ that are often a main source of political news for the young.
Fake News
What percent of the world population use the internet?
About 60%
“Man Bites Dog,” a commonly used headline in beginning journalism classes, suggests that news becomes news when it is what?
Extraordinary
Sara Breedlove, under the name Madam C. J. Walker, was the first female African American ______________.
self-made millionaire
When it comes to freedom of speech, Americans can rely on a unique law. ________________is very much an American invention. Most other countries have no such stipulations in their constitutions.
The First Amendment
The term used in political media to discuss who’s ahead, who’s behind, and what their latest tactic might be to move ahead in the polls is called __________________.
Horse-Race
Newspapers began to suffer in the 1920s with the ascent of what medium?
Radio
What organization spurred the news industry to become more impartial and objective?
The Associated Press
What type of advertising supposedly flashes messages or images briefly to produce an unconscious effect on the viewer? (Hint: It’s also illegal)
Subliminal advertising
A term used to describe a particular phenomenon that occurs when journalists are imprisoned for voicing their opinions and other journalists then hesitate to write about similar topics
Chilling effect
What theory of international mass communication can be described as the oldest system, going back to sixteenth- and seventeenth-century England?
Authoritarian theory
Which online publication became the first commercial news website to win a Pulitzer Prize?
Huffington Post