Alphabet Soup
What is AVS?
Amazon Vendor Services - Amazon resource to work on behalf of the brand
What is the minimum # of customer reviews needed to be considered retail ready?
15+
This is the recommended background color for your main product image to meet Amazon’s professional standards.
White
You are permitted to offer a discount or refund in exchange for a "Retail Ready" 5-star review.
False
This Amazon program allows you to proactively protect your "Retail Ready" content so that unauthorized sellers cannot change your images or descriptions.
Brand Registry
What does ASIN stand for?
Amazon Standard Identification Number - Unique product identifier for Amazon products
What is the star rating you'd like to be above in order to be considered retail ready?
3.5
Premium Enhanced Brand Content, or A+ Content, can contribute up to an increased conversion rate of what %?
20%
Amazon will allow you to run Sponsored Brands ads even if your product does not currently win the Buy Box.
False (except for the Brand Store)
This is the term for when a third-party seller takes over your listing's images or title because you haven't secured Brand Registry.
Listing Hijacking
What are TACOS?
Total Ad Cost of Sales - Advertising metric to determine how much ads cost versus sales
This Amazon-native program allows brand owners to send products to a group of vetted reviewers to get their first 30 reviews.
Amazon Vine
Parent titles on the product detail page should max out at how many characters?
200
Your product title should follow the order: Brand, Size, Color
False (Brand, Color, Size)
Name one reason why a listing might be suppressed on Amazon?
What is IDQ?
Item Data Quality - Helps brand evaluate quality of the product listing on Amazon/Walmart/etc.
How many images does Amazon typically recommend to fill the "Retail Ready" gallery?
6 images (+ 1 video if available!)
This percentage of the frame should be occupied by the product in the main image.
At least 80%
Bullet points should focus more on "Features" (what it is) rather than "Benefits" (how it helps the customer).
False
Making "unverifiable" claims about curing diseases or being "100% eco-friendly" can lead to this, effectively killing your retail readiness.
Listing Suppression
What is COSMO?
Amazon's Common Sense Knowledge system - AI behind it's search
For a product to be "Ad Ready," it is recommended to have at least this many weeks of inventory on hand to avoid stockouts during a campaign.
4 weeks
These are three primary factors Amazon uses to determine who wins the Featured Offer (Buy Box).
Price, Shipping Speed/Method (FBA vs. FBM), and Seller Account Health
If you have a high Late Shipment Rate, this impacts your buy box %.
True. Because Amazon views late shipments as a major "customer experience failure," your Late Shipment Rate (LSR) is one of the most critical metrics they track
Pesticides and pesticide devices must comply with whose policies?
FIFRA (Federal Insecticide, Fungicide, and Rodenticide Act