Music in Advertising
Funding & Marketing
Business Models & Unions
Contracts & Venues
Ticketing & Genre
100

Commercial advertising a product or service

Spot

100

Sourcing money from fans (Kickstarter, Indiegogo, etc.)

Crowdfunding

100

A nonprofit

501(c)3

100

Formular for equity

Equity = Assets - Liability

100

Repertoire of the symphony, ballet, etc.

Classical (or Art) music

200

Background music in an ad

Bed

200

Products bearing artist's likeness or trademark

Merchandise (Merch)

200

Negotiation between employer and union

Collective bargaining (CBA)

200

When revenue exceeds expenses

Split-point (or Overage)

200

Unsold tickets

Deadwood

300

Commercial in the form A-B-A

Donut

300

Financial support from donors for a specific project

Grants

300

State legislation making a closed shop illegal

Right-to-work laws

300

Contract addendum addressing staging and equipment needs

Technical (tech) rider

300

Giving away free tickets

Papering the house

400

Reprise of opening music at end of ad

Tag

400

Value not from cash, but from indirect publicity

Soft-dollar

400

Taking on a fictitious name

Doing Business As (DBA)

400

Provision for events outside control of either party

Force majeure

400

Dynamic pricing reseller like Ticketmaster

Secondary market

500
Musical or visual signature/ID

Station logo

500

Venue's percentage of the merch sales

Hall fee

500

Union that represents instrumentalists

American Federation of Musicians (AFM)

500

 When promoter rents a venue for a flat fee

Four-walling

500

Venue's percentage of the ticket fee

Facilities fee