This commission may stop both unfair and deceptive advertising.
What is the Federal Trade Commission.
100
This type of prospective remedy happens when an advertiser contacts the FTC with a letter requesting an informal opinion regarding whether or not an ad violates any deceptive advertising laws.
What are Staff Opinion Letters
100
These are signed by advertisers when they agree to discontinue a deceptive ad. 90% of FTC cases are settled by these.
What are consent decrees.
100
You won't see Joe Camel anytime soon on TV as federal statutes ban ads for these products.
What are cigarettes
100
FTC
Federal Trade Commission
200
The FTC is more concerned with this type of advertising, than unfairness.
What is deceptive.
200
This remedy, more formal than a Staff Opinion Letter is placed in public record and protects the requesting party that follows the FTC's advice from litigation.
What Advisory Opinions
200
If the advertiser refuses to sign a consent decree the FTC may issue not an informal complement, but one of these.
What is a formal complaint
200
This law, not derived from the name of Napoleon Dynamite's uncle, is a law enabling consumers to take legal action in response to deceptive ads.
What is the RICO Law.
200
NARB
What is the National Advertising Review Board.
300
To be deceptive, advertising that has a tendency to deceive the average consumer must be this.
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What is material.
300
Don't break the _____. They are more potent than industry guides because they have the force of law.
What are the rules.
300
Failure to comply with a Cease and Desist order can result in a fine up to this amount per day.
What is $10,000
300
This much time per hour is allowed for advertisements during children's shows during the weekend.
What is 10.5 minutes
300
NAD
National Advertising Division.
400
This type of consumer is the baseline for determining if an ad is truly misleading or deceptive.
What is reasonable
400
Prospective Remedies are also known as _______-looking guidelines.
What is future
400
This is an action taken by the FTC to halt a deceptive ad quickly.
What is an injunction.
400
This amount of time is allowed per hour for advertisements during children's shows during the week.
What is 12 minutes per hour.
400
NAB
What is the National Association of Broadcasters.
500
This act enables the FTC to halt both unfair and deceptive advertising.
What is the Federal Trade Commission Act.
500
Prospective Remedies are meant to deter deceptive and false advertising prior to this 12 letter word defined literally as to scatter widely, as in sowing seed.
What is dissemination.
500
In FTC vs National Commission on Egg Nutrition the FTC obtained an injunction stopping statements that there is no scientific evidence linking egg consumption and this health ailment, the most common cause of death in the world.
What is heart disease.
500
When the FTC tells an advertiser that they must include certain words or phrases and correct false impressions created by deceptive campaigns these are known as...
What are Required Statements.
500
RICO
What is the Racketeer Influenced and Corrupt Organizations law.