Commercialization of sport
What is in the golden triangle?
Sport, business and media
What financial benefits do athletes gain from sponsorship and endorsements in commercialised sports?
Financial benefits include higher salaries, endorsement deals, and sponsorships that provide additional income for athletes.
What impact does commercialisation have on the integrity of sports and athlete behaviour?
Commercialisation can lead to unethical behavior, such as doping or match-fixing, as athletes may feel pressured to perform at any cost to meet commercial expectations.
Definition of sportsmanship
Sportsmanship is the practice of playing fair, showing respect to opponents and officials, and accepting the outcome graciously
Give me one example of deviant behaviour
Lance Armstrong using performance enhancing drugs to help him win 7 tour de france's
how has media coverage contributed to the commercialization of sport
Media companies pay for the rights to broadcast sports fixtures, this money goes to teams and individuals allowing them to reinvest into team or individuals. E.G Man city paying £130,000 to players annually
How does commercialisation contribute to the improvement of sports facilities and infrastructure?
Commercialisation leads to increased investment from sponsors and media rights, which helps improve the quality and availability of sports facilities and infrastructure.
How can commercialisation lead to increased pressure on athletes?
Athletes may experience increased pressure to perform due to expectations from sponsors and fans, which can lead to stress, burnout, and mental health issues.
Define gamesmanship
Bending the rules/laws of sport without breaking them
Give me one example of gamesmanship
Shaquille O'Neal was often fouled before he got the chance to score as he was a poor free-throw shooter. he shot 58% on field goals in his career but only 52% on free-throws.
Commercialisation of sport definition
the commercialisation of physical activity and sports involves, individuals, organizations and companies buying and selling sporting goods and services with the focus of profits rather than participation
In what ways can the commercialisation of sport enhance youth participation in physical activities?
Commercialisation can enhance youth participation by funding grassroots programs, providing access to coaching and training, and increasing the visibility of youth sports through media coverage.
In what ways might commercialisation prioritize profit over the spirit of the game?
Commercialisation can prioritize profit by focusing on entertainment value and marketing rather than fair competition, which may compromise the integrity of the sport.
Define deviant behaviour
Behaviour that goes against the moral values or rules of a sport
Give me an example of a business having a positive relationship with a sports team
Spotify sponsor Barcelona, they gained the naming rights for the stadium which gives them brand exposure. In return Barcelona FC receive money they can reinvest into their team.
What do spectators gain sports relationship with the media
More coverage of sports and information on sports teams and individuals, sports become easier to watch
How does increased media coverage from commercialisation impact the visibility of sports and athletes?
Increased media coverage raises awareness and interest in sports, leading to greater visibility for athletes and potentially higher attendance and viewership.
How does commercialisation affect access to sports for lower-income communities?
Commercialisation can make sports less accessible for lower-income communities due to rising costs of participation, equipment, and ticket prices, leading to inequality in access.
How can negative behaviors, such as cheating or unsportsmanlike conduct, impact a team or athlete's reputation?
Negative behaviors like cheating or unsportsmanlike conduct can damage an athlete's or team’s reputation, leading to loss of trust, disciplinary actions, and decreased fan support.
Give an example of how a player will benefit from commercialisation of sport
Cristiano Ronaldo signed a lifetime deal with Nike worth £20 million per year. Nike gained association with one of the biggest sports stars in the world and ronaldo is compensated for this association.
What do each element of the golden triangle receive from the other
Sport- increased exposure for the sport from media coverage and money from businesses
Businesses- exposure as advertisements shown by media, exposure form sports teams
Media- Viewership from fans of sport, money from businesses for advertisement
Describe how commercialisation can lead to the global popularity of certain sports and the effects on cultural exchange.
Commercialisation can promote certain sports globally through international competitions and marketing, fostering cultural exchange by introducing different sports to new audiences and promoting diversity in participation.
Describe the potential negative effects of commercialisation on youth sports programs.
The focus on commercialisation can divert funding away from grassroots initiatives, resulting in under-resourced youth programs that prioritize profit-driven activities over skill development and enjoyment.
what are some of the common reasons for players displaying deviant behaviours
Players are deviant for their own individual reason but some commonly used excuses are, the pressure to win, loss of temper, the financial gains that can come from success and pressure from themselves or others to perform at a high level
Give an example that shows the 3-way relationship between the media, business and sports (the golden triangle)
Sky sports pay for the broadcasting rights to the premier league. This provides them with increased viewership due to the popularity of the premier league. PL teams receive money from tv deals which can be reinvested into the clubs. Emirates sponsor arsenal and have the naming rights to the stadium that provides them with exposure which is increased by the tv viewership media provides. Arsenal also are compensated for this sponsorship.