Type of Commercial
The spunky, comedic personality known as Flo, from Progressive
What is spokesperson?
The file format of sending your resume
Save Money. Live Better.
What is Walmart?
The animated character, Tony the Tiger, who promotes Frosted Flakes
What is spokesperson?
Real people speaking on their real experiences with a product for a commercial
What is testimonial?
Taste the Rainbow.
What is Skittles?
Toddler knocks over a full cup, older sister wipes up spill; to advertise paper towel brand
What is problem/solution?
Thinking about your childhood toy to be excited in a makeup brush commercial.
What is substitution?
Melts in Your Mouth, Not in Your Hands.
What is M&Ms?
Regular people sniffing a dirty room and pointing out the wonderful smell of Febreze. (Get specific)
What is spokesperson/testimonial?
A complex, made up tale about your character that is unnecessary for commercials (considering how short & to the point they are)
What is backstory?
Maybe she's born with it, maybe it's _______.
What is Maybelline?
Man misses his daughter's ballet recital due to bad allergies, tries allergy medication, never misses another; daughter narrates commercial
What is slice-of-life?
Talent who is able to work jobs that are not part of SAG-AFTRA
What is non-union talent?
Open Happiness.
What is Coca-Cola?