Common Formulas / Acronyms

Cost

100

Solving for CPA

CPA = Total Cost / Total Conversions

200

Solving for CPM

CPM = (Total Cost / Total Impressions) * 1000

300

Solving for CPC

CPC  = Total Cost / Total Clicks

400

Solving for ROAS

ROAS = Total Revenue / Total Cost

500

Solving for CPL

CPL = Total Cost / Total Numbers of Leads

Misc.

100

Solving for CTR

CTR % = (Total Clicks / Total Impressions) * 100

200

Solving for CVR

CVR % = (Total Conversions / Total Clicks) * 100

300

Solving for Frequency

Frequency = Impressions / Reach

400

Solving for % Increase

% Increase = [(Final Value - Intitial Value) / Initial Value] *100

500

Solving for % Decrease

% Decrease = [(Initial Value - Final Value) / Initial Value] *100

Acronyms

100

CPM

Cost Per Mille (Thousand)

200

CPA

Cost Per Acquisition

300

CVR

Conversion Rate

400

CPC

Cost Per Click

500

CTR

Click-Through Rate