Chapter 9
Making the information you are conveying clear to the audience
What is "Clarifying"
Language used in a specific field that may or may not be understood by others.
What is "Jargon"
A speech based entirely and exclusively on facts and whose main purpose is to inform rather than persuade, amuse, or inspire
What is "Informative Speech"
The influence of speaker credentials and character in speech arguments based on credibility.
What is "Ethos"
Analyzing, assessing, and improving one’s thinking
What is "Critical Thinking"
The attitude being conveyed in the slides (ie, humorous, serious, light-hearted, ect)
What is "Tone"
Encourages respect for others, freedom of thought and informed decision making
What is "Ethical Language"
A personal view, attitude, or belief about something
What is "Opinion"
Arguing for specific meaning of something
What is "Proposition of Definition"
Ethos pathos and logos
What is "Persuasive Appeals"
A graph designed to show proportional relationships within sets of data
What is "Pie Graph"
The succession of sentences beginning with the same word or group of words
What is "Anaphora"
A statement or claim that cannot be argued
What is "Irrefutable"
A persuasive technique in which a speaker brings up a counter-argument to their own topic and then directly refutes the claim
What is "Two Tailed Arguments"
A three-sentence argument composed of a major premise (a generalization or principle that is accepted as true), a minor premise (and example of the major premise), and a conclusion
What is "Syllogism"
Impressing the listener about the importance of a topic or idea
What is "Emphasizing"
The inner characteristics of the audience; beliefs, attitudes, needs, and values
What is "Psychographic Characteristics"
A speech that pretends to inform the audience, but is actually trying to persuade them.
What is "Faux informative speech"
The decision to expose ourselves to messages that we already agree with, rather than those that confront or challenge us
What is "Selective Exposure"
A syllogism with one of the premises missing
What is "Enthymeme"
Of or relating to the sense of smell
What is "Olfactory"
The juxtaposition of contrasting ideas in balanced or parallel words, phrases, or grammatical structures
What is "Antithesis"
A speech that explains how or demonstrates something
What is "Process Speech"
The members of an audience the speaker most wants to persuade and who are likely to be receptive to persuasive messages.
What is "Target Audience"
Mistakes in reasoning; erroneous conclusions or statements made from poor inductive or deductive analyses
What is "Logical Fallacies"