intro slides
Define mass communication
The imparting or exchanging of information on a large scale to a wide range of people
What is the agenda setting theory?
Audience ranks important issues according to the media agenda
What is propaganda?
communication that intentionally attempts to
persuade its audience for ideological, political, or
commercial purposes.
often distorts the truth, selectively presents facts,
or uses emotional appeals.
Define media literacy
The ability to analyze and produce media in all forms, including books, TV, the internet, and more
What is the third person effect?
Not all about the effect of media on the individual, but the individuals perception of medias effect on others.
"Media messages will not have a great deal of influence on "you" or "me," but rather a generalized other."
A random third party is the victim
What is comfirmation bias?
the tendency to search for, interpret, and recall information in a way that supports what we already believe.
What are gatekeepers (in regards to media)?
makes certain information salient, or stand out to audiences by being memorable,meaningful, or more noticeable.
ex) Focuses on how writers, photographers, and
producers frame a story. For the journalist, this
includes what details to include within a view or
frame of a story and what to leave out.
What is media dependency?
When we do not have access to information (foreign affairs, politics, etc.)we rely on the media to provide us with information
Who is Johannes Gutenburg? Why is he important?
He invented the printing press, which was a key invention leading to mass media.
What is the spiral of silence theory?
A person feels they must remain silent if they feel
their views are in the minority. A fear of social
isolation leads to silence in the form of agreement.
What are the 5 roles of media?
2) inform
3) educate
4) create a public forum
5) monitor (watchdog)
What are the 5 key questions of media literacy.
1) who created this message?
2) what creative techniques are used to attract my attention?
3) How might different people understand this message differently than me?
4) What values, lifestyles, and points of view are represented in, or omitted from, this message?
5) Why is this message being sent?
What are the 7 truths of media?
1) The media are essential to our lives
2) There are no mainstream media
3) Everything from the margin moves to the center
4) Nothings new
5) New media are always scary
6) Activism and analysis are not the same
7) There is no "They"
What is the cultivation analysis theory?
Explains the long-term effects of media on people who are exposed to it for long periods.
ex) people who watch a lot of crime dramas may come to believe that the world is a more dangerous place than it is, even if they know that the shows are fictional. This can lead to panic in society.
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