As Seen in the Dictionary
This is the ability to identify the appropriate means of persuasion in a particular situation
What is rhetoric?
This college dropout was the co-founder, chairman, and CEO of a tech company named after a piece of fruit that once fell on Sir Isaac Newton's head, leading to the formulation of gravitational theory.
Who is Steve Jobs?
Tadashi Yanai said management is like this synonym of physical recreation. Your body will not move unless you do something. Just thinking about it will not work.
What is sports?
This abstract concept lies behind a particular situation, thing, or phenomenon, and is often communicated in a universal language.
What is essence?
This student of Plato defined rhetoric as the ability to identify the appropriate means of persuasion in a particular situation.
Who is Aristotle?
Wise leaders often use this segment of the population in metaphors, as they appeal to one's emotions greatly and represent our hopes.
What are children?
This rhetorical mode of persuasion appeals to the audience's logic and rationality.
What is logos?
This Japanese founder of the eighth largest automobile manufacturer in the world, which also owns the luxury brand Acura, compared managing an organization to conducting an orchestra.
Who is Honda?
Experiencing another person from within teaches us this word that relates to the understanding of another's emotions. Yanai said "We live in an age where 'this' can move the world.
What is empathy?
This mode of persuasion can be defined as the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
What is ethos?
This former CEO of General Electric said “Go to bat. Take a swing. Be a hitter” as a metaphor to emphasize the importance of taking action right there and then.
Who is Jack Welch?
These help us grasp the essence of what individuals and groups do in a way that deductive logic cannot. They are also in the title of this category.
What are stories?
This appeals to the emotions of the audience and elicits feelings that already reside in them.
What is pathos?
This American Baptist minister and activist once had a dream.
Who is Martin Luther King Jr.
Stories enable audiences to appreciate the particulars that no theory can capture. Good ___ cannot be reduced to a theory or set of rules.
What is judgment?