This type of persuasion is used to establish reputation.
What is Ethos?
Claim statements should always be written in this point of view.
What is 3rd Person?
When creating an email, the writer should always consider this first.
Who is the audience?
Misinterpretations on social media often lead to these.
What are arguments?
This type of persuasion is based on emotions.
What is Pathos?
Claim statements should use active voice and avoid these types of verbs.
What are "to be" verbs?
If your company uses a lot of these, you should probably clarify them if the email will go to someone who doesn't work there.
What are acronyms?
If you post this on social media, the police might come knocking at your door.
What is illegal activity?
This type of persuasion usually contains facts, but can also simply be logic.
What is Logos?
The claim statement, "We know Dorothy deserves the Wicked Witch of the West's vengeance because of Dorothy's numerous crimes against the witch and her sister" is incorrect because of this word.
What is "We"?
The closing of an email is called this.
What is valediction?
Claiming someone else's content as your own is a form of this.
What is plagiarism?
"In a placed haunted by ghosts, on a thoroughfare of the damned, standing upon ground once watered by blood, Breanna Mitchell lifted a camera to take her own picture," is an example of this type of persuasion.
What is Pathos?
Claim statements contain an umbrella statement that must be defendable but also this.
What is arguable?
Emails should be this length because no one wants to read an essay in an email.
What is short?
Just like with email, you should take this into account when posting on social media.
What is the audience?
"Look, I understand this is not exactly a federal crime. And yes, I get that people take pictures of themselves in order to place themselves in a context. It is a way of saying: 'I was there,'" is an example of this type of persuasion.
What is Logos?
The claim statement, "Fast food companies are marketing to children a product with proven health hazards and no warning labels" is incorrect because of this word.
What is "are"?
Make sure you fill in this section of the email so the person who receives it will want to actually read it.
What is the subject line?
If you don't check this, you will probably look ignorant and your social media post might go viral for the wrong reason.
What are spelling and grammar mistakes?