A neo-grotesque sans-serif typeface family developed by Google as the system font for its mobile operating system Android.
Roboto
A straight or curved portion of a letter that extends upwards or outwards
Arm
In 1929, Times New Roman was created by...
Stanley Morison and Victor Lardent
Became popular in the 19th century for advertising display. There are no axis of stress; changes in character stroke weight are almost imperceptible.
Slab Serif
How wide should column of type generally be?
45-60 characters
A serif typeface designed in 1993 by Matthew Carter. It was intended as a serif typeface that would appear elegant but legible when printed small or on low-resolution screens.
Georgia
The stroke that curves downwards
Shoulder
A German typeface designer, author, and founder of the Master School for Germany's Printers in Munich. In 1927, he designed the Futura typeface, which became one of the most successful and most-used types of the 20th century.
With the design of typefaces by Giambattista Bodoni, they are distinguished by extreme differences between thicks and thins. Sometimes called neoclassical serifs.
Didone serifs
In typesetting, leading is measured with...
Points
An old-style humanist serif typeface originally cut by Francesco Griffo in 1495 and revived by Stanley Morison in 1929.
Bembo
A stroke that creates an enclosed curved space.
Bowl
An American graphic artist and retired professor. In 1972, at age 29, he became the president of the Art Director Club of Los Angeles, the second-largest in the nation. He was the first Black president in the organization's 28-year history.
Archie Boston Jr.
These can be formal, calligraphic, or casual. It’s challenging to read significant amounts. Never use in ALL CAPS!!!
Scripts
Spacing between pairs of glyphs is called...
Kerning
A video game franchise Call of Duty used this typeface for their logotype until June 2023.
Impact
A fancy or decorative replacement to a terminal or serif in any capital letter
Swash
Was an Austrian-born graphic designer and art director (June 23, 1908 – January 3, 1991) who made her career in New York at such magazines as Seventeen, Charm, Glamour, House & Garden, Vanity Fair and Vogue. She was the first female art director of many major magazines, as well as being credited as the first person to bring fine art into mainstream mass-produced media.
Cipe Pineles
Have a definite and, in some instances, dramatic squaring of normally curved strokes.
Square Sans Serifs
How many picas are in 12 inches?
72
Designed by Hermann Zapf,r, in collaboration with David Siegel, is a calligraphic typeface designed for Linotype in 1998. The lowercase letter "d" has nine variations.
Zapfino
A smal projection that veers off the main stroke
Spur
An internationally known graphic designer and typographer (6 February 1941 – 12 July 2021). His work was categorized as Swiss typography and he was credited as "the father" of New Wave or Swiss Punk typography.
Wolfgang Weingart
Tend to emulate inscriptions on stone. Contrast in stroke weight is minimal. These typefaces have triangular-shaped, or have a flaring of the character strokes where they terminate.
Glyphic Serifs
What was the name the of the Franciscan monk, who lived in 16th Century Milan and developed the geometric system we now know as points and picas?
Francesco Torniello da Novara