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Qualitative Research
Overview
Elements of Research
Quantitative Research
Measurement
100
Research that is subjective analysis to discover and understand what is happening.
What is qualitative research?
100
Research
What is an attempt to discover something?
100
Generally accepted bundle of meanings or characteristics associated with certain concrete events, objects, conditions or situations
What is a concept?
100
Research performed using standardized questions in search of empirical evaluations explaining attitudes, behavior and/or performance.
What is quantitative research?
100
Scale that is limited to the classification of data such as gender
What is a nominal scale?
200
Focus groups, interviews, open-ended questions, field observations, in-depth interviews and case studies
What are types of qualitative research?
200
Two types of research
What are informal and formal?
200
A combination of concepts that represent an abstract phenomenon for a given research project.
What is a construct?
200
Telephone, mail, internet and intercept surveys
What are types of quantitative research?
200
An example of this scale would be the doneness of meat.
What is an ordinal scale?
300
View behavior in a natural setting and methods are flexible
What are two advantages of qualitative research?
300
Academic and Private Research
What are the two types of research?
300
This can be measured or manipulated.
What is a variable?
300
scientifically valid results, greater precision in reporting results and can control for bias
What are advantages of quantitative research?
300
Thurstone and Likert scales are examples
What are specialized rating scales?
400
Small sample sizes don't allow generalizations, difficult to replicate and labor intensive
What are disadvantages of qualitative research?
400
Resources that you can use to select a research topic.
What are professional journals, magazine and periodicals, achive data, and the internet
400
This variable is manipulated by the researcher and has an effect on the dependent variable.
What is the independent variable?
400
Assigns numerials to objects, events, or properties according to certain rules
What is measurement?
400
This word means to what extent does the research measure what it is supposed to measure
What is validity?
500
Anything that causes misleading results such as unclear answers or false information.
What is noise?
500
Ockham's Razor
What is the easiest way to approach the problem is always best?
500
Use of both qualitative and quantitative research to fully understand the nature of a research question.
What is triangulation?
500
Measurements that are consistent from one session to another and can be believed
What is reliability?
500
The property of a measure that consistently gives the same answer at different times
What is internal validity?