All About Color
A subtractive color model used for printing, where ink absorbs light to create color.
What is CMYK?
A professional who uses images, including photos and video, to tell a story visually. They capture images of places, people and events to document a news story. These professionals work to maintain objectivity during news events.
What is a photojournalist?
Alternative text that describes images for users who cannot see them, improving accessibility for visually impaired individuals.
What is Alt Text?
A principle of design that highlights specific elements to create a focal point and draw attention.
What is emphasis?
A file format that supports transparency, making it suitable for web graphics that need to be placed over other elements.
What is a PNG?
A group of at least three colors that are next to each other on the color wheel, and usually share a common hue.
What are Analagous colors?
This professional works to create and develop websites using programming and design skills.
What is a web designer?
A type of web design Designing websites to adapt and display optimally across various screen sizes and devices.
What is Responsive web design?
The adjustment of space between individual letters in typography to improve readability and visual appeal.
What is Kerning?
A file format that supports animations and is commonly used for short, looping visuals on the web.
What is a GIF?
Colors located opposite each other on the color wheel, creating strong contrast when used together.
What are Complimentary Colors?
These professionals create visual elements to communicate a message or illustrate an idea. They use software to create visual content, such as advertisements, logos or marketing materials.
What is a graphic designer?
The visual layout and interactive elements of a website, app, or digital product that users interact with.
What is User Interface?
Empty or unused space in a design, used strategically to enhance readability and visual appeal.
What is whitespace?
Images created using mathematical equations to define shapes, allowing for scalability without losing quality. Examples include logos and illustrations.
What are vector images?
A color palette that uses a single color, or hue, as a base and then creates variations of that color through tints, tones, and shades
What is monochromatic?
These professionals create visual concepts for digital projects, such as websites. They help businesses identify their artistic brand and create designs to reflect that vision.
What is a visual designer?
Designing content and interfaces that are usable by people with a wide range of abilities, including those with disabilities.
What is Accessibility?
A framework of horizontal and vertical lines used to organize elements in a design, ensuring consistency and visual hierarchy.
What is the Grid System?
Refers to images composed of pixels, with fixed resolution. Examples include photographs and digital paintings.
What are raster images?
An additive color model used for digital displays, where light is mixed to create colors.
What is RGB?
These professionals oversee the design of a project by providing input on the artwork, images and layout. They determine ways to represent a concept visually and communicate their vision with a team of designers.
What is an art director?
Comparing two versions of a design or message to determine which performs better based on user engagement metrics.
What is A/B Testing?
The vertical space between lines of text, affecting readability and the overall density of the text block.
What is leading?
A composition guideline that divides an image into a 3x3 grid, suggesting placing key elements at intersections for visual balance.
What is the Rule of Thirds?