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The theorists who created agenda-setting theory
Maxwell McCombs and Donald Shaw
The founder of Critical Organizational Theory
Stanley Deetz
Assumes that differences among audience members cause each person to seek out different messages, use those messages differently, respond to them differently
Uses and gratifications
This theorist cited that speakers use God and Devil Terms to dramataize their motives
Who is Kenneth Burke
News-editors, journalists and consultants
What are Gatekeepers
Corporate control has diminished the quality of life for most people
Corporate colonization
Surveys the environment
Correlation of environmental parts
Transmits social norms and customs
Major functions of media
"I have a dream." "We will overcome."
God-term
The term for how the media influence how we think
What is framing
Control in a corporate environment from management
Overt managerial control
The driving mechanism of uses and gratifications
Gratification
Being motivated for public rhetoric through getting rid of guilt by either self-blame, or blaming others
God-term
The Cambridge Analytica Scandal was presented in class alongside which theory?
Agenda-Setting theory
Act, scene, agent, agency, purpose
Burke's Pentad
Used to understand the motivations of a story/event
Burke's Pentad