The first "A" in AIDA stands for this aspect of a persuasive message.
Gaining Attention
Type of listening that attempts to share in another person's feelings or emotions
Empathetic listening
**When the subject of a sentence is the receiver of an action
Passive voice
Passive voice is used to deemphasize ideas.
**The term "silver-lining" refers to what aspect of a bad news message.
Counterproposal
**In sentences in which the subject is the doer of action, the verbs are called what.
Active
Active voice is used to emphasize and convey ideas more vividly.
**This channel of communication gives opportunity for immediate feedback, conveys tone and builds professional relationships and rapport and is less expensive than face to face meetings.
Phone Communications
**When the message begins with the main idea followed by supporting details
Deductive
The universality, cost/benefit and light-of-day tests are components of what model for ethical decision-making?
Pagano Model
**This channel facilitates fast, convenient flow of information among users at various locations, increases efficiency, reduces costs but tends not to convey warmth.
**A bad news message uses this framework to provide details prior to the main idea of the message.
Inductive
**The movement of information within the company structure
Organizational communication
In the context of the Competing Values Framework, which of the types of organizational culture is focused on innovation?
Ad-hoc
The kind of communication that flows from supervisors to employees or from policy makers to operating personnel.
Downward
**In order to build good will and maintain relationships this type of message will be sent in response to a claim.
Adjustment Message
**A nonverbal message that, although not expressed in words, accompanies a message that is expressed in words
Metacommunication
The literal meaning of the word plus an extra message that reveals the speaker's or writer's qualitative judgment.
Connotative Meaning
**Iteration of the online experience that encourages social interaction and democratization of content
Web 2.0