The Good, the Bad and the Persuasive
The first "A" in AIDA stands for this aspect of a persuasive message.
Gaining Attention
An internal, informal communication network is called what.
Grapevine
Listening to others in an attempt to share their feelings or emotions
Empathetic listening
When the subject of a sentence is the receiver of an action
Passive voice
A type of online journal, typically authored by an individual or company, that does not allow visitors to change the original material posted, but only to add comments
Blog
The term "silver-lining" refers to what aspect of a bad news message.
Counterproposal
Also called barriers; numerous factors that hinder the communication process
Interference
The ability to read, empathize, and understand others
Interpersonal Intelligence
Specialized terminology that professionals in some fields use when communicating with colleagues in the same field
Jargon
Although this channel of communication is not face to face, it gives opportunity for immediate feedback, conveys tone and builds professional relationships and rapport
Phone Communications
When the message begins with the main idea followed by supporting details
Deductive
Interactions between organizational units on the same hierarchical level
Horizontal, or lateral, communication
Emotional response one gets in a communication interaction that has either a positive or negative effect on feelings about oneself and others
Stroke
The way a statement sounds; it conveys the writer’s or speaker’s attitude toward the message and the receiver
Tone
This channel facilitates fast, convenient flow of information among users at various locations, increases efficiency, reduces costs but tends not to convey warmth.
A bad news message uses this framework to provide details prior to the main idea of the message.
Inductive
It is created and reproduced through the accepted and familiar communication norms of the organization and practices of its employees.
Organizational culture
Thinking about the audience reaction to a message and designing the message to focus on this recipient response is cultivating a particular "attitude."
A "you" attitude.
A meaning that is implied by a word apart from the thing which it describes explicitly. These words carry cultural and emotional associations or meanings in addition to their literal meanings, or denotations.
Connotative meaning
Collaborative websites that host the collective work of many authors and permit anyone to edit, delete, or modify content
Wikis
In order to build good will and maintain relationships this type of message will be sent by a company in response to a routine or persuasive claim.
Adjustment Message
Assumptions that one group forms, of the main characteristics of another group, creating preformed ideas of what people in this group are like.
Stereotypes
A nonverbal message that, although not expressed in words, accompanies a message that is expressed in words
Metacommunication
When each sentence in a paragraph is in some way linked to the preceding sentences
Coherence or Cohesion
Version of the internet often called the social web, that encourages online interaction and democratization of content
Web 2.0