General
Diversity, Equity and Inclusion
What is an important set of principles we will be working hard to incorporate into our communications?
There are more than 45 of these.
What are social media and website accounts?
Notify Central Communications Staff immediately.
What should be done as soon as program staff know of potential, current or future media attention?
Email signatures.
What is now standard across Conservation Legacy for outgoing and reply emails?
Impact stories in the form of field notes.
What must program staff be collecting from the field on a regular basis?
Super rad Central Staff person who is the main liaison for program communications and marketing?
Who is Rose?
This will soon change to one person per program or office.
Who is managing program websites and social media?
News Archives
What is the central system for tracking all news hits, awards and recognition for all Conservation Legacy programs?
Major marketing materials, such as press releases, major signage, videos, uniforms that are being produced for the first time and other larger projects.
What projects need to be approved by Central Communications Staff?
Diverse sources of funding support.
What relies on the compelling stories of our participants and the impact that our programs have on individuals and communities?
Must include Conservation Legacy logo on the sleeve.
What is a uniform?
Hootsuite.
What is our soon-to-be social media content management system?
Local press contacts and press kits.
What is coming soon to a program near you!?
Proper PPE.
What must be included in all photos and videos?
The Field Guide.
What is the Conservation Legacy blog?
Audience and Messaging.
What must always be considered in all levels of communications and marketing?
This was just posted by Conservation Legacy on Facebook: 'We love Donald Trump. He is so great. Vote for him all the time. #everyoneelsesucks #makeamericagreatagain #buildthewall'
What is an inappropriate political social media post?
Proper uniforms and branded clothing.
What must be worn and showcased during any media interviews, photos or videos?
Program Logo and Conservation Logo and/or tagline.
What must be included in all marketing materials?
Videos, written stories, audio interviews, art, songs, poetry, project narratives, photos, etc that are produced by crew members, leaders and individual placements.
What is field media/content?
ConLeg
YOU CAN NEVER SAY THIS.
Delete or start a work-related social media channel without checking in with the Central Communications Staff.
What should never be done?
Talking points and a spokesperson.
What should be identified before an interview with the press?
More than five of these generally go out each year in support of funding and project partnerships.
What are yearly reports?
Participant's personal narratives of their experience in our programs and how they have been positively impacted or had their lives change because of their service.
What is a compelling story?