Community Marketing
Key selling points for ILF/ ALF/ MC Communities.
-Return to PLOF
-Patient will continue to live at community
-Will not lose resident to competitor
-Community cannot provide care for residents
Name 2 Key Contacts at an ILF
What is Administrator/ Property Manager, Activities Director and Resident?
What is the average cost per month for an Assisted living resident?
What is the difference between Long Term Care and Short Term Care.
Short term: skilled nursing and therapy need. (Goal)
Long term: Nursing need/ no therapy needed.
What does a nephrologist specialize in.
What is kidneys?
How to create buy in at an HD clinic?
What is in-house dialysis/ nephrologist group (DNA..etc)
A typical resident at an independent living facility is _______ and ________ capable of living alone, and have ___ major health conditions.
What is mentally, physically and no?
What is the most common diagnosis referred to IPR?
FALLS
Prior to COVID, how many hospital days would a patient require in order to admit to SNF.
What is 3 days?
What two labs are required to obtain prior to an HD patient admitting to Encompass Health?
Hepatitis sAG (+ or -) & Hepatitis anti-HBs (+ or -)
How do liaisons obtain new referrals in community territory?
What is community events/ constantly educating about IPR?
What is the age requirement to reside at an ILF?
What is 55 years or older?
Name 3 important key contacts at ALF/MC community.
Wellness Director, MC Director, ALF Director, Activities Director, MD
A NOMNC is a notice of non-medical coverage that must be provided to patient within ____ hours of discharge.
What is 48?
How many dialysis sessions can a patient miss before being hospitalized.
What is 3 consecutive sessions?
How would a community liaison market to a long term nursing facility?
What are patients who do not meet medical necessity and needs additional therapy before discharging home. (typically these patients will not be returning to LTC)
True or False: A resident must meet a medical necessity to live in independent living community.
What is FALSE?
T/F: An ALF/MC resident must be able to do 3 or more ADLs by themselves?
What is False?
What department at Skilled Nursing Facilities are most likely to drive an inpatient rehab referral?
Therapy department or Director of Therapy.
Name 3 key contacts in an HD clinic.
SW, Nurse, Administrator, Dietitian, Administrator, Nephrologist
What are barriers to referrals/admissions from SNF accounts.
What is high acuity (poor functional mobility, long acute/SNF stay), insurance authorization (NOMNC issued 48 hours, average insurance turn around 72 hours)?
Typically who would initial an independent living referral?
What is Resident? (MUST SELF REFER)
A Memory Care resident must have a MD order and a diagnosis of ______?
What is dementia?
The Key Contacts at a SNF are SW, Director of Therapy, PM&R/ Internal Medicine Doctor, Gate Keeper and ______.
What is MDS Coordinator?
Name 5 common medical conditions seen in an HD clinic?
What are ESRD, HTN, Autoimmune conditions involving the kidneys, Diabetes, Electrolyte fluid, and acid-base imbalances or disturbances, CKD, etc.