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The condition of having to answer for or be liable for your actions; accepting responsibility for your decisions
Accountability
The ability to make judgments without favoritism or self-interest; engaging in fair competition and creating equal relationships
Fairness
Fulfilling one’s obligations in a dependable, reliable manner
Responsibility
The long-term value of your choices
Viability
A business that operates out of a physical facility (instead of online)
Brick and mortar
The result of an action
Consequence
Truthfulness
Honesty
Complying with laws and regulations
Rule of law
An inflated sense of self-importance
Arrogance
A type of producer that constructs roads, bridges, buildings, houses, etc.
Builders
Standards that govern behavior; not dependent on circumstance
Ethical principles
Adhering to an established set of personal ethics and sound moral principles; acting with honesty in all situations
Integrity
A dishonest way of presenting a person or situation
Spin
A difficult situation in which you are required to make a decision
Dilemma
Retailers who operate solely online
E-tailers
An issue in which you must decide whether something is right or wron
Ethical situation
A person’s or business’s good name
Reputation
The quality of being just as one seems; being open and truthful when communicating
Transparency
An issue in which you must decide whether something is right or wrong; sometimes referred to as an ethical situation
Ethical dilemma
A type of producer that changes the shapes or forms of materials so that they will be useful to consumers
Manufacturer
The basic principles that govern your behavior
Ethics
Regard or esteem; honoring the rights, freedoms, views, and property of others
Respect
Reliable; deserving the confidence of others
Trustworthy
A person whose behavior is imitated by others
Role model
The people who make or provide goods and services
Producers