Class Expectations
Video & Visual Genres
Basic Vocab
Written Genres
100

Best way to contact me outside of class.

What is email? (more specifically, what is mariyak@uark.edu)

100

Real life examples of this genre include the Smokey the Bear & "This is you brain on drugs" campaigns.

What are PSAs?

100

How you speak/write to get your message across.

The choices you make as you read & write.

What is rhetoric?

100

One convention of this genre: limited to 280 characters.

What are Tweets/X posts?

200

The place to find lesson plans if you ever missed class.

What is the link on the very top of Blackboard?
200

These are short videos meant to convince someone to watch a movie.

What are movie trailers?

200

The specific situation you’re writing for.

The context you're writing in.

What is a rhetorical situation?

200

These opinionated pieces offer a writer's take on an album, song, or musician.

What are music reviews?

300

Your grade for any assignment will mostly be these two numbers.

0 & 100.

300

The medium for this genre: television. The goal: convince you to buy something.

What are television ads?

300

Writing (or other types of media) defined by a shared set of characteristics.

What is genre?

300

This genre is a short article created by a business, an organization, or an institution

and sent to media outlets such as newspapers, radio and TV stations, websites, and online bulletin boards

with he goal of having that media release the story to its audience.

What are press releases?

400

The use of this is absolutely banned in my class.

What is AI?

400

Examples of this often rely on attention-grabbing images or sounds, tell stories, and include a call to action for the audience

The most effective ones also tend to include a memorable slogan or catchphrase.

What are PSAs?

400

Shared characteristics of a particular genre. 

What are genre conventions?

400

This genre is an opinion piece written for a newspaper or magazine on a topic of interest to the publication’s audience. 


It is the opinion of the writer and present a focused, informed argument about a topic on which the author has some form of expertise. 

What is an-oped?
500

Criteria for getting an "A" in this class.

Attendance, participating, completing all assignments.

500

These medium for this genre: television. The goal: to persuade viewers to not vote for its creators' opponents.

What are political smear campaigns?

500

Acronym that helps you figure out parts of a rhetorical situation.

What is SOAPS?

500

This genre is an opinion piece written in the form of a letter. 

It most frequently responds to a specific article from the publication in which it appears. 

What is a letter to the editor?