Whose H1?
The first platform to tie media experimentation with agile marketing mix modeling so you can treat your marketing plan like an investment strategy.
What is LiftLab
This statistical method allows Haus to vastly improve the fit between test and control groups compared to standard geo-tests
What is Synthetic Controls
MMM heavily relies on _____, the statistical relationship, whether causal or not, between any two random variables
What is correlation
Optimize your media portfolio with the leading AI-powered incrementality measurement platform
What is Measured
Haus is notably not reliant on this tracking technology that is used to identify someone who visits your website after clicking an ad
What are Cookies or Pixels
Because they require so much data to identify relationships, insights from an MMM can easily become _____
What is outdated / irrelevant / stale
Revolutionizing media analytics with advanced AI solutions
What is Prescient AI
This more archaic form of geo-testing is employed by Haus' incrementality competitors
What is Matched Market
If you plan to expand ____ in the future, MMM may be a poor fit for you
What are budgets or channels
Multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
What is Northbeam
This type of machine learning model is used as an alternative to holdout testing by some Haus MMM competitors
What is Causal AI
MMM tends to build in many ______ which drive the results of the model even though they are not visible to customers
What are assumptions
Make smarter marketing decisions with Causal AI incrementality measurement
What is INCRMNTAL
This statistical method allows Haus to limit the extent to which outliers can bias the results of a test
What is Model-Based Winsorization
A type of model validation called _______ is used by MMM vendors to tout that their model is accurate, even though it does not necessarily indicate the model can be used for future prediction
What is back-testing or out-of-sample testing