Concerns the ongoing actions and responses taking place among all firms competing within a market for advantageous positions.
What is Competitive Dynamics?
100
Denotes the extent to which a firm's revenues or profits are derive from a particular market.
What is Market Dependence?
100
Company that moved into India as a response to their competitor Dunkin Donuts.
What is Starbucks?
100
The first step the firm takes to predict the extent and nature of its rivalry with each competitor.
What is Competitor Analysis?
100
Coca-Cola's largest competitor.
What is Pepsi?
200
Market in which firms do not concentrate on protecting a competitive advantage because of short-lived life cycles.
What is Fast-cycle Market?
200
Market-based move that is taken to fine-tune a strategy; involves fewer resources, easy to implement, and reverse.
What is a Tactical Action?
200
Strategic or tactical action the firm takes to counter the effects of a rival's competitive action.
What is Competitive Response?
200
Concerned with with the number of markets with which the firm and a competitor are jointly involved and the degree of importance of the individual market to each.
What is Market Commonality?
200
Marketing environment that reduces competitive rivalry.
What is Multi-Market Competition?
300
Markets in which the firm's competitive advantages are moderately shielded from imitation and where imitation is moderately costly.
What is Standard-Cycle Markets?
300
Indicator of a likely response of a planned action based on past behavior.
What is Actor's Reputation?
300
Extent to which competitors recognize the degree of their mutual interdependence that results from market commonality and resource similarity.
What is Awareness?
300
Firms competing against each other in several product or geographic markets.
What is Multi-market Competition?
300
Rivalry, substitute products, entry of competitors, bargaining power of suppliers, and bargaining power of buyers.
What is Porter's Five Forces Model?
400
Proprietary intangible property that allows firms to stay advantageous over competitors primarily in a slow cycle market.
What is a patent?
400
Company that focuses on a positive reputation and high product quality that recalled a substantial amount of product in 2012.
What is Johnson & Johnson?
400
Concerns the firm's incentives to take action or to respond to a competitor's attack.
What is Motivation?
400
The extent to which the firm's tangible and intangible resources are comparable to a competitor's in terms of type and amount.
What is Resource Similarity?
400
A firm that takes an initial competitive action to build or defend competitive advantages or to improve its market position.
What is a First Mover?
500
Market in which prices fall rapidly
What is fast-cycle markets
500
When firms are likely to respond strongly to threatening attacks on their market position.
What is High Market Dependence?
500
Company that may be motivated to take action against Wal-Mart, after Wal-Mart's decision to move into the Chinese e-Commerce trade.
What is the Alibaba Group?
500
When firms that have high market commonality and high resources similarity.