Where We Win
In a head-to-head test, StackAdapt is likely to outperform competitors in which channel?
native
StackAdapt is at a disadvantage when it comes to brand awareness, especially when compared to these 2 competitors.
DV360 or The Trade Desk
Google's access to this type of data gives DV360 a competitive edge.
first-party data
Who are the key customers of TTD?
Agency holding companies / big 6
Quantcast's 2 key competitive advantages over StackAdapt
We offer no monthly ____ and no _____.
minimums/spend requirements, contracts
StackAdapt cannot manage campaigns in this channel, though we do have a retargeting pixel available.
social
What are the 2 walled garden inventories that Google has?
YouTube, Waze
What is The Trade Desk's solution for the cookieless world?
Unified ID 2.0
Quantcast is the ____ most placed pixel in the world
2nd
Our near real-time integration (in some markets) with ____ allows our users to _____ much more quickly than our competitors.
LiveRamp, upload and activate their CRM data
StackAdapt is currently rolling out DOOH services, which stands for this advertising format.
digital out-of-home
Switching to another DSP may be _____ if they are working with Google already
costly (high costs to switch)
Creative Studio support
Quantcast has this data feature that StackAdapt does not
Compared to other competitors, StackAdapt inventory is considered to be _____ and ___.
brand safe, supply agnostic
We do not disclose our ___
fees or margins
What reporting integrations does Google lack compared to StackAdapt?
TapClicks, Funnel.io, Supermetrics, Ninjacat, Datorama, Slack
Not including third-party fees, Trade Desk users can expect to pay what percentage on media spend?
15%
Quantcast only has this as their only attribution methodology.
View-through Attribution
This proprietary solution is considered a differentiator for our platform
Page Context AI
What is the inventory type that StackAdapt & Google & TTD have access to, compared to other DSPs?
Disney Hulu XP inventory
DV360 offers a free brand lift solution for its users, but only for ____ campaigns in this channel on _____ inventory?
video, YouTube and partner
How does Koa help TTD make money?
Bid shading - Reduce the average CPM clearance price to the advertiser and take a cut of that cost saving
What is Quantcast's ML & AI Engine referred to by customers?