Cision
Why do most people use this service?
Oldest in the industry
Brand Recognition
Get bought in with wires
A few things this service does very well
Media Database, being the "simple" solution, list building + auto populating more fields for customization
What is this service best known for
Broadcast monitoring
What do clients love about Sprout?
Good looking UI / easy to use / Monthly Payments
How is influencer recruitment done in Grin?
It's done through curated lists - not the user. They send the brand 50 influencer per week to consider.
Who does Cision partner with for Print Content, Reach, Prem. Content and Broadcast?
Lexis Nexis, Similar Web, and TVEyes, Dow Jones (but being sued)
Who did Muck Rack recently acquire and what for?
Keyhole for Social Media Monitoring
How does our source base compare for editorial? Social?
50k vs. 400k
limited to twitter and facebook
Which social media site did Sprout expand a partnership earlier this year?
What does Sprinklr's social listening look like?
-Cannot buy standalone
-Difficult to use and not a lot of support
-Does not have unlimited ad-hoc searches
-Social listening can be very costly
Biggest differences in our database?
double counting journalists
cadence of updates
BCC vs email mask
Keyword search = Twitter content
How are journalists added to the database and how does keyword searching work?
Historically have been self-inputted // opt-in model // Twitter Bio
What are the tools CM offers that overlap with our offering
Monitoring + Reporting
Media Database
Broadcast
Newsletter
What is Sprout likely to offer a prospective client when evaluating?
30 Day Trial
What does Agility's customer support look like?
Only ES gets support
Why is Cision our biggest competitor?
Used globally
Can compete with partnerships + acquisitions on almost all accounts (news, social, audience)
Has the most similarities when it comes to an all-in-one solution
What are MW's big wins in comparison? How do we combat the "Easy To Use" objection?
Better UI, larger source base, more social data, scalability, company size + investments
How do we win against CM?
Larger Source base
Better media contacts
Better UI/UX
Which Influencer Marketing tool does Sprout own?
Tagger
What is PR Attribution?
Being able to track a specific readers activities from reading an article to funnel using Cookies