Who's in the Walled Garden?
This tech media company owns Computerworld, CIO, and Network World, keeping its lead generation locked within its own content ecosystem.
What is IDG (International Data Group)?
This lead gen provider claims to deliver “high-intent” leads but actually outsources all lead generation to undisclosed third-party wholesalers.
What is Intentsify?
Unlike publisher walled gardens that only push content to their own limited audience, NetLine ensures this by dynamically recommending assets based on both PII and intent.
What is precision targeting?
The accuracy of the data comes into question. It shows that all sorts of companies are looking into us, visiting our website, and searching for topics that are directly related to us. It showed 150,000+ website visits to our site for one company, which is just clearly inaccurate.
What is Intentsify
TechTarget excels at first-party intent data, while NetLine provides unmatched lead scale and reach. Together, they create this kind of demand gen strategy.
What is a full-funnel demand generation solution?
This B2B publisher operates a well-known gated content syndication network, but its reach is limited to its owned sites like TechRepublic and ZDNet.
What is Red Ventures (formerly CBS Interactive / CNET)?
Rather than engaging real B2B buyers, Intentsify’s lead sources rely heavily on this type of offshore operation to generate leads.
What are call centers in India?
While other vendors RFP campaigns to the lowest bidder, leading to shady telemarketing and mass-email tactics, NetLine ensures lead quality through this approach.
What is organic engagement?
This lead gen provider has issues with reliable third-party partners. We ended up with a bunch of costly garbage leads, and they didn't immediately take ownership of their mistake. Quality was blamed on our internal team, when in fact there were leads we received with contacts who'd left the organization two years prior. We coincidentally had personal connections, and that's the only way we sussed out the issue with the bad leads. This provider not taking responsibility immediately was the nail in the proverbial coffin.
What is Madison Logic
TechTarget captures deep intent data from IT decision-makers visiting its editorial sites, while NetLine expands reach across this many digital publications.
What is 15,000?
TechTarget’s demand generation model relies heavily on content gated behind this type of digital structure, limiting access to its own audience.
What is a publisher walled garden?
Many sales reps complain that Intentsify leads result in prospects saying this when followed up with.
What is “I never downloaded that whitepaper”?
With a network spanning over 15,000 sites, NetLine delivers this advantage that no single publisher can match.
What is unmatched scale and reach?
None of the nearly 800 contacts provided engaged in any further content, offers, emails, or sales meeting requests. It's as if they never downloaded the content we provided. We asked for proof that the contacts actually downloaded our assets as part of the syndication program. They could not. I asked for proof that any of the contacts showed "purchase intent". They could not. We asked for examples of landing pages where our content was available for download on their network that actually matched our ICP. They could not.
Unlike standalone publishers, NetLine brings leads from across the broader internet, ensuring content reaches this type of in-market audience.
What are B2B buyers actively researching outside of publisher walled gardens?
This B2B publisher, known for its deep coverage of enterprise IT and software buyers, limits lead gen opportunities to its own proprietary content sites like InformationWeek and Data Center Knowledge.
What is Informa Tech?
While Intentsify charges an average of $50 per lead, the actual cost paid to their third-party providers is typically in this single-digit range.
What is $3 to $9?
Because of our expansive reach and fully organic approach, NetLine delivers leads at this highly competitive pricing model.
What is cost-effective CPLs?
Company misrepresented the offering completely and would not reimburse us even partially for the lack of capabilities in the solution.
What is DemandScience
By combining TechTarget’s buyer insights and NetLine’s lead gen engine, clients gain access to this kind of intelligence to drive pipeline success.
What is intent-driven lead generation?
While this company is well-known for its technology and business publications, its lead gen is restricted to its owned sites like PCMag, Mashable, and ExtremeTech.
What is Ziff Davis?
Rather than organically capturing demand, Intentsify leads are often generated through this shady method of force-feeding content to uninterested users.
What is spamming email databases and cold-calling lists?
Unlike vendors who take days or even weeks to fulfill lead orders, NetLine delivers leads within this time frame, ensuring faster sales engagement.
What is real-time reporting?
Service, delivery, customer experience and horrible support.
Intentsify
NetLine delivers real-time lead fulfillment within 15 minutes of engagement, while TechTarget helps sales teams prioritize follow-up with this type of proprietary data.
What is Priority Engine?