Executive Summary
What is the main purpose of an Executive Summary?
Outline of how you will achieve your goals
What is a Company Description?
Straight-forward; concise summary of the company
What is the main purpose of Market Research
To identify how your business’s sector is doing
What is the importance of determining a Product or Service?
A business must determine a product or service based on what the company is selling or offering
True or False: The executive summary is a long, detailed report?
False; Short and Clear
What are two things you should describe about your business?
What you sell and what the problem is that you solve
True or False: You can skip market research if your idea is good enough
False
True or False: A business can sell both a product and service
True