The name for people belonging to a marginalized group that must change their language when communicating.
What is a Muted Group?
The famous saying associated with Media Ecology.
What is "The Medium is the Message"?
The main theorist associated with this theory.
Who is Stuart Hall?
The perspective achieved through critical reflection on power relations that opposes the status quo.
What is Standpoint?
The study of social production of meaning from sign systems.
What is Semiotics?
The theorist associated with Muted Group Theory.
Who is Cheris Kramarae?
The main theorist associated with Media Ecology.
Who is Marshall McLuhan?
The mental frameworks different classes and social groups deploy in order to make sense of the way society works.
What is ideology?
The strategy of starting research from the lives of women and other marginalized groups.
What is Strong Objectivity?
The theorist who posited use of language led to guilt.
Who is Kenneth Burke?
The practice that requires constant effort and attention in order to increase the chances that the speaker will be “heard” by the dominant group.
What is translation?
The worldwide electronic community where everybody knows everyone's business.
What is the Global Village?
The power or dominance that society's haves holds over society's have-nots, a method of maintaining power.
What is hegemony?
Our group memberships that shape our experiences of the world and our ways of understanding it.
What is Social Location?
"The media tell us which issues go together" is Level 3 of this theory.
What is Agenda Setting?
An intervention that works to encode women’s experiences into the received language of society.
What is "naming women's experiences"?
The epochs, as named by McLuhan.
What are the tribal age, the literary age, the print age, and the electronic age?
The tool used by the elite, not to reflect social reality, but to win people’s consent to the status quo.
What is mass media?
Knowledge that is situated in time, place experience and relative to power.
What is Local Knowledge?
The second stage in the guilt-redemption cycle.
What is purification?
The practice of speaking in the language of a group other than one's own, as exemplified by Key and Peele.
What is Code Switching?
In addition to "McLuhanacy," what is a name for the criticism leveled at the Canadian scholars work?
What is technological determinism?
The process through which "common sense" (or natural) ways of interpreting the world become ideologies.
What is discursive formation?
The main scholars associated with Standpoint Theory. (Name two out of three.)
Who are Sandra Harding, Julia T. Wood and Patricia Hill Collins?
The ongoing use of language and gestures in anticipation of how the other will react; a conversation.
What is Symbolic Interaction?