Back in January
Communication produced for a large, unknown, popular audience
What are Mass Media?
He famously said: "The Medium is the Message"
Who is Marshall McLuhan?
A digital infrastructure that allows two or more groups to interact.
What is a platform?
This approach to the study of media often uses formal analysis to analyze the messages, meanings, and politics of media texts.
What is representation?
The process by which fewer and fewer companies own more and more of the media.
What is conglomeration / concentration?
This technology severed communication from physical transportation.
The Telegraph
The name of a school of German Marxist thinkers who saw the integration of culture and capitalism as a source of domination.
What is the Frankfurt School?
The ideas of society which are also the ideas of the ruling class.
What is ideology?
When applied to the field of Communication one of the central questions of this school of thought is: "Who owns the media?"
What is political economy?
Marxist term for the extra labour done by the proletariat that is appropriated by the bourgeoisie for profit.
Surplus value
When one group exerts control or near total control over a communication medium. (HINT: Innis)
What is a monopoly of knowledge?
He theorized the encoding/decoding model of communication.
Who is Stuart Hall?
A way of interpreting a text that recognizes the preferred reading but rejects it completely, instead interpreting the message in a globally contrary way.
What is an Oppositional Reading?
Stuart Hall's term for the active, interpretive practice of media reception.
What is decoding?
A Marxist concept for understanding how the dominant classes win the consent from those they dominate to maintain their position of power.
What is hegemony?
A technological invention that contributed to the spread of literacy in the middle ages.
What was the printing press?
He theorized the way in which the railway changed the perception of time and space.
Who is Wolfgang Schivelbusch?
The small, meaning less details that mask the actual uniformity and sameness of culture under capitalism.
What is Pseudo-individualization?
An approach to the study of media and communication that strives to understand the social and material systems, structures, and labour practices that undergird media texts and industries.
What is media infrastructure studies?
A representational discourse that assumes a politics of colour-blindness, reduces racism to the problem of individuals, and separates black characters from black social and cultural life.
What is assimilation / the discourse of invisibility?
Unlike private media companies, the CBC is not a profit seeking company, but a service that acts in the interests of what group.
What is the public?
These theorists have been criticized for being elitists, valuing only high art, dismissing popular culture, and devaluing the "masses."
Who are Theodor Adorno and Max Horkheimer?
Complex array of practices, techniques, and institutions aimed at managing, disciplining, and organizing a population that involve the citizen as an agent in their own self-management.
What is Governmentality?
The approach taken by scholars interested in examining the moral panics that emerge around the introduction of a new communication technology.
What is reception?
The contemporary political-economic condition whereby the logic of the market is extended into all dimensions of social, cultural, and political life.
What is neo-liberalism?