PR FOUNDATIONS
PR WRITING
PR + MULTIMEDIA
DESIGN PRINCIPLES
PRODUCTION
100
What are the four parts of the PESO model?
Paid
Earned
Shared
Owned
100
A one-page summary that provides basic facts about an organization is called a
Corporate Profile
100
What is the process of carefully selecting keywords that can be indexed by search engines such as Google?
Search Engine Optimization
100
Which design principle gives the eye a line to follow?
Alignment
100
Which program should be used to lay out a document's design?
InDesign
200
Which type of media permits PR practitioners to involve target audiences in interactive discussions via online groups?
Social
200
Which stylebook do a majority of U.S. publications use as a reference when developing press releases?
Associated Press Stylebook
200
What term is used for generic pictures that are available on multiple snapshot sites?
Stock photos
200
Which design principle is missing if every inch of the page is full?
Negative Space (organization)
200
Which type of graphic uses shapes and geometric points in its creation?
Vector
300
Through which process can editors be persuaded to write a proposed story?
Pitching
300
What important feature of newsworthy information do organizations abide by when they contact the media to announce something as soon as it occurs?
Timeliness
300
Which type of news release can be written using incomplete or partial sentences, as in a normal conversation?
Radio News Release
300
Which design principle is missing if the subheading is too far from the text it introduces?
Proximity
300
When is it appropriate to use the center-alignment button?
Large, headings.
Sparingly.
400
Which tool provides users the convenience of different information in one place?
Media Kit
400
According to PR personnel, which feature of the media hinders fairness and balance?
Sensationalism
400
Which important component of the tool kit do public relations writers use to get their point across to the readers in a better manner?
Visual content
400
What category of font is being used here?
Slab Serif
400
Which tool will help me design multiple pages the same way?
Master pages
500
Which type of media coverage is considered the most reliable and genuine? (PESO)
Earned
500
The news coverage of Ukraine’s war with Russia began to garner more viewership in the United States when personal interviews with the victims were telecast. Which important characteristic of newsworthy information was exemplified in this scenario?
Human Interest
500
Esteban created an online review for a brand-new sports game. He shot an interview of himself and a renowned gaming critic discussing various facets of the game. In the final cut of his online video, Esteban showed only the critic’s face and his viewpoints throughout the video. This made the video boring for viewers, most of whom tuned it off before the end. What should Esteban have done in this scenario?
Avoid the talking head
500
Name two elements used to create a hierarchy in text.
Size
Color
Font
Weight
500
Which tool will help me style my text exactly the same?
Paragraph styles