People
He pioneered classical conditioning with his dogs
Ivan Pavlov
The act of responding in the same way to stimuli that are similar.
Generalization
The sight of food makes you hungry. Soon, everytime you go into the kitchen, you feel hungry. What is the neutral stimulus?
Kitchen
You are more likely to engage in a behavior because you like the consequences that follow.
Positive reinforcement
The type of learning that is acquired by watching and irritating others
Observational or social
He pioneered operant conditioning by showing that rats could learn through reinforcement
B.F. Skinner
This is a learned avoidance to a particular food
The sight of food makes you hungry. Soon everytime you go into the kitchen, you feel hungry. What is the conditioned response?
Hunger
You are less likely to engage in a behavior to keep a bad thing from happening to you
Punishment
This method exposes a person to a feared but harmless stimulus until he or she is no longer afraid.
Flooding
He developed a fear of all white furry things
Little Albert/Baby Albert
The act of responding differently to stimuli that are similar to each other.
Discrimination
The sight of food makes you feel hungry. Soon every time you go into the kitchen, you feel hungry. What is the unconditioned response?
Hunger
You are more likely to engage in a behavior to keep a bad thing from happening
Negative reinforcement
This is a type of learning where people and animals learn as a result of consequences
Operant Conditioning
He conducted the famous experiment with the baby, the rat, and the loud noise.
John B. Watson
When a conditioned response stops occurring
The sight of food makes you hungry. Soon every time you go into the kitchen, you feel hungry. What is the unconditioned stimulus?
Sight of food
Through operant conditioning people learn to control these type of responses
Voluntary
Revival of an extinguished response
Spontaneous Recovery
He pioneered research in social (observational) learning
Albert Bandura
This is a way to overcome a learned behavior involving relaxation and gradual exposure to a feared stimulus
Systematic desensitization
The sight of food makes you hungry. Soon every time you go into the kitchen, you feel hungry. What is the conditioned stimulus?
Kitchen
When you are less likely to engage in a behavior, so as not to lose something enjoyable
Negative punishment/Omission training
Influencing behavior by the use of unpleasant stimuli
Aversive control