Culture
a person's principles or standards of behavior; one's judgment of what is important in life.
What are values
an acceptance that a statement is true or that something exists.
What are beliefs
a fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning.
Principles
the discipline dealing with what is good and bad and with moral duty and obligation
What is ethics
a standard or pattern, especially of social behavior, that is typical or expected of a group.
What are norms