Why
Qualifications
Rewards
Objection Handling
Misc
100

% of new checking accounts opened at Fintechs in 2023

47%

100

The # of POS transactions to post and settle to qualify

14

100

The below and above cap rates on Cash

5% APY up to cap
0.25% above cap

100

Potential root causes for not wanting eStatements

- Concerned about information security
- Prefers printed for record keeping
- I don't know how

100

What does FRAN stand for

Free
Rewards
Ask to Qualify
No penalties

200

What can you get at a community bank that you can't get at a mega or fintech? 

the human connection...YOU

200

This qualifier is in place to create stickiness of the account

Direct Deposit or ACH Payment

200

The cap on Cash 

$25,000

200

Potential root causes for concerns about having to qualify

Sounds too good to be true
What's the catch
Don't want to jump through hoops

200

How many debit card transactions on avg. does a Kasasa Cash Back account holder have at Connection Bank? 

37

300

Community banks matter to their community

They put money and support back into their communities

300

This qualification saves you at least $2 per account per month

eStatement

300

How much Cash Back I can get per cycle

$5.50 max

300

Potential root causes for not using a debit card

- Concerned about Safety or fraud
- Prefers rewards credit card
- Prefers Cash
- Don't think they can use it 12 times
- Don't understand how it works

300

How much in Kasasa rewards has Connection Bank given out since we launched? 

$1.18 MILLION

400

3 ways Kasasa accounts are the best accounts for Connection Bank

1. Higher avg. balance
2. More POS
3. Younger
4. Longer life-cycle
5. More products
6. Profitable

400

This encourages people to rely less on the CSR to answer questions

Online banking

400

What do I get if I don't qualify

Cash and Saver get a 0.05% non-qual rate

Nothing in Cash Back

400

Why should I have to do all of this to get the reward

We ask you to do these behaviors that will either make or save the bank money. We can then turn around and pass those rewards on to you. 

400

What is it called when only growing deposits with CD's?

Phantom Growth

500

Why can a 5.00% Cash account have a lower cost than a 5% CD  

Breakage on the cap of $25,000, and only those qualifying get the 5.00% rate

500

This is how you qualify in Saver

Qualify in your checking account

500

What is the avg. balance that determines whether Cash or Cash Back is better for the consumer

$2,400

500

This is the first step in handling an objection

Ask "why" to determine the root cause

500

Why should you add Saver to every account

- Higher avg. balances
- More POS
- Deeper product penetration
- Stays on avg. 2-years longer