Why
The bank makes, on average, this much money for every time a debit card is swiped?
.30-.35
The # of POS transactions to post and settle to qualify
14
What is the cap on Kasasa Cash?
$25,000
Potential root causes for not wanting eStatements
- Concerned about information security
- Prefers printed for record keeping
- I don't know how
What does FRAN stand for?
Free
Rewards
Ask to Qualify
No penalties
What can you get at a community bank that you can't get at a mega or fintech?
The human connection...YOU!!!
This qualification makes the account more 'sticky'
Adding Kasasa Saver
$25
Potential root causes for concerns about having to qualify
Sounds too good to be true
Don't use debit card
Forget to login
How many debit card transactions on avg. does a Kasasa Cash Back account holder have at Connection Bank?
37
How do Community Banks show that their community matters?
They put money and support back into their communities (volunteering) and local schools!
This qualification saves the bank at least $2 per account per month
Electing to receive eStatements
How much Cash Back I can get per cycle
Up to $10
Potential root causes for not using a debit card
- Concerned about Safety or fraud
- Prefers rewards credit card
- Prefers Cash
- Don't think they can use it 14 times
- Don't understand how it works
How much in Kasasa rewards has Connection Bank given out since we launched in 2016?
$1.3 MILLION (as of 8/12/24)
Name 3 ways Kasasa accounts are the best accounts for Connection Bank
1. Higher avg. balance
2. More POS
3. Younger
4. Longer life-cycle
5. More products
6. Profitable
This encourages people to rely less on the CSR to answer questions
Online banking
At $25,000, what is the Kasasa Cash above rate and the below rate?
Above .25%/Below 5%
What if I don't qualify?
No worries! You are not penalized and can try again next month.
What is it called when only growing deposits with CD's?
Phantom Growth
Why can a 5.00% Cash account have a lower cost to the bank than a 5% CD?
Breakage on the cap of $25,000, and only those qualifying get the 5.00% rate
This is how you qualify in Kasasa Saver
Automatically, if you qualify in your Cash or Cash Back checking account
What is the avg. balance that determines whether Cash Back is better for the consumer?
$2,400
This is the first step in handling an objection
Listen/Ask "why" to determine the root cause
Why should you add Saver to every account?
-Makes it stickier
-Higher avg. balances
- More POS
- Deeper product penetration
- Stays on avg. 2-years longer