Why
This is the amount of money, on average, for every time a debit card is swiped
.30-.35
The # of POS transactions to post and settle to qualify
14
The Cap on Kasasa Cash
$25,000
Potential root causes for not wanting eStatements
- Concerned about information security
- Prefers printed for record keeping
- I don't know how
This is what FRAN stand for
Free
Rewards
Ask to Qualify
No penalties
This is what you can get at a community bank that you can't get at a mega or fintech
the human connection...YOU
This qualifier is in place to create stickiness of the account
Adding Kasasa Saver
The max amount of ATM refunds per cycle
$25
Potential root causes for concerns about having to qualify
Sounds too good to be true
What's the catch
Don't use debit card
Forgot how to login
At Connection Bank, this is the amount of debit card transactions (on avg.) an account holder has per statement cycle
37
This is how Community banks matter to their community
They put money and support back into their communities (as well as volunteering)!
This qualification saves you at least $2 per account per month
Electing to receive eStatements
This is the amount of cash back I can get per cycle
Up to $10
Potential root causes for not using a debit card
- Concerned about Safety or fraud
- Prefers rewards from credit card
- Prefers Cash
- Don't think they can use it 14 times
- Don't understand how it works
Connection Bank has given out this much in Kasasa rewards since we launched in 2016
$1.3 MILLION
Name 3 ways Kasasa accounts are the best accounts for Connection Bank
1. Higher avg. balance
2. More POS
3. Younger
4. Longer life-cycle
5. More products
6. Profitable
This encourages people to rely less on the CSR's to answer questions
Online banking
At $25,000, this is the Kasasa Cash above rate and below rate?
Above .25%
Below 5%
This happens when I don't qualify
No worries! You are not penalized and can try again next month.
This ghost-like thing happens when growing deposits with CD's
Phantom Growth
For this reason, a 5.00% Cash account can have a lower cost than a 5% CD
Breakage on the cap of $25,000, and only those qualifying get the 5.00% rate
This is how you qualify in Saver
Automatically, if you qualify in Cash or Cash Back checking account
The average balance that determines whether Cash or Cash Back is better for the consumer
$2,400
This is the first step in handling an objection
Ask/Listen "why" to determine the root cause
Adding Saver to every account does this
-Makes it stickier
-Higher avg. balances
- More POS
- Deeper product penetration
- Stays on avg. 2-years longer