TEGNA Overview
How many stations are apart of TEGNA?
64
What is the average CPM for broadcast?
$10-$15
How many DMA's are included in PREMION?
210
What % of consumers use the internet to find information about local businesses? (More than once a week)
78%
How many DMA's are TEGNA stations in?
51
Which program had the highest ratings (most watched) in 2022?
NFL Football
What inventory access did we recently add to PREMION?
ROKU
What is the name of TEGNA's 1st party targeting solution?
AudienceOne
Who is our COO?
Lynn Beall
What is the term for transmitting television or radio signals over the airway?
OTA: 0ver-the-Air
How many awards has PREMION won?
13
How many days are recommended for flight dates?
30 days
Who is our Local Revenue Officer/VP of Sales?
Nicki Harkrider-Probey
What is the name of TEGNA's initiative that focuses on supporting local communities through grants and volunteerism?
TEGNA Foundation
How many attribution solutions does PREMION offer?
6 solutions!
400 BONUS POINTS: Name all of them
How many tactics should a campaign have for each recommendation?
More than 1
What are the 4 pillars of TEGNA's Core Narrative?
1. Video 2. Trust 3. Reach & Scale 4. Delivering Results
Who does TEGNA partner with on Attribution for our broadcast?
TVSquared
What is the name of our newest ad-fraud partner that TEGNA partnered with to enhance it’s targeted advertising capabilities?
Human
What type of campaign allows an advertiser to target an audience who attended a specific event?
Event Targeting