Leads Flowing
Plumbers
Plumbers
This review platform is especially important for plumbers, as many homeowners use it to compare emergency service providers before calling.
What is Yelp?
(Convert.com article):
To get recommended in AI-generated search results, your content needs to be this kind of source — trusted, specific, and backed by expertise.
What is authoritative content?
This Google tool is often the first impression of a roofing company online and directly affects local search visibility.
What is Google Business Profile?
This visual platform is a must-have for remodelers to showcase before-and-after work and build portfolio credibility.
What is Instagram?
This platform is essential for appearing in the local map pack and showing reviews, service area, and business hours.
What is Google Business Profile?
This type of service-specific landing page — like “Emergency Drain Cleaning” or “Tankless Water Heater Repair” — helps plumbers capture search traffic for high-intent keywords.
What is a service landing page?
(Writesonic article):
One effective way to rank in AI Overviews is to format your content using these — think “Top 10,” “How-To,” and “Step-by-Step” formats.
What are structured formats (or listicles and how-to guides)?
This type of ad is especially effective during storm season to reach homeowners searching for “roof repair near me.
What are Google Local Services Ads?
Remodeling companies can stand out in local search results by optimizing this section of their Google Business Profile with keywords like “kitchen remodeler” or “bathroom upgrade.”
What is the business description?
Including this type of keyword, such as “kitchen remodeler in Wichita,” can help your site rank better locally.
What is a location-based keyword?
Running Google Ads with this extension type can increase trust by showing plumbers' average review ratings directly in search results.
What are review extensions (or seller ratings extensions)?
(Search Engine Land article):
Google’s new AI Overviews are affecting advertisers by decreasing these two key performance indicators.
What are click-through rates (CTR) and ad visibility?
Roofing companies often underuse this conversion-driving element on their website, which should be placed “above the fold.”
What is a strong call to action (CTA) like “Schedule Your Free Inspection”?
This part of a remodeler’s website should answer questions like “How long will this take?” or “What’s the average cost of a basement remodel?”
What is the FAQs section (or project planning content)?
This term describes when your business is listed consistently across directories like Yelp, Angi, and HomeAdvisor.
What is NAP consistency (Name, Address, Phone number)?
Because many plumbing issues happen after hours, this web feature helps convert late-night visitors into leads without needing staff online.
What is a 24/7 live chat (or chatbot)?
(HVAC Insider article):
This revolutionary HVAC innovation improves performance without refrigerants, pumps, or significant energy.
What is a new heat-transfer system?
his type of content — such as hail damage checklists, roof lifespan calculators, or seasonal inspection tips — builds trust and improves SEO.
What is educational content (or roofing content marketing)?
A homeowner researching a remodeler’s credibility may visit this page to see credentials, team bios, and awards.
What is the About Us page? (or flex metrics)
These types of SEO pages are designed to rank for a specific city or service area.
What are local landing pages (or city pages)?
Plumbing companies that run targeted Facebook Ads often succeed by using this audience filter — showing ads only to homeowners in homes built before 1980.
What is demographic and property-based targeting (by home age + ownership)?
(Construction Dive article):
This company is investing $60 billion in U.S.-based semiconductor fabs, helping boost manufacturing and support key tech clients.
Who is Texas Instruments?
This type of marketing automation is ideal for following up with storm leads, sending appointment reminders, or asking for reviews.
What is email drip marketing (or automated follow-up sequences)?
Remodeling companies often generate long-term leads from this tactic: running Facebook or Instagram ads targeting homeowners by income, age of home, and zip code.
What is audience-targeted social media advertising (or paid social lead gen)?
This is the technical SEO strategy of adding code that helps search engines understand your business info — like services, location, and reviews.
What is schema markup (specifically local business schema)?