Chase Consumer Bank x iPullRank

Business Goals

100

In addition to revenue, what would SEO success look like? 

Okay. We'll take that back.

200

How would you like to see attribution reflected for Organic?

Thank you for that.

300

What do you see as the one most limiting factor to digital success at Chase? For example: Is it technology/CMS limitations, lack of knowledge, divided businesses goals etc

Thanks for the information.

400

Why haven't you solved for the needs of the RFP before this? If you have tried, what has caused it to fail in the past?

We will make note of this. 

500

If you can take one thing that your competitors are doing and make it yours, what would it be?

We will keep this in mind.

Customers

100

From your POV, what is the ideal experience for the the perfect One Chase customer? What is hindering that?

Nice. 

200

If we could beat one competitor, who would it be & why?

We'll make this our mission!

300

What demographic do you want to target after LatinX? Why?

Thank you.

400

Which other lines of business would you like to work with in deepening cross-LOB sales? Why?

Thanks for that.

500

How do you hope to incorporate personalization across the user journey?

Great to hear.

SEO & Keyword

100

What is your biggest concern in terms of SEO for 2021?

We can help you with that.

200

If you could rank for one keyword, what would it be & why?

Adding it to the list.

300

What keyword do you NOT want to rank for? Stop ranking for?

Thanks for this perspective.

400

If there are three SEO items you need to solve for immediately to remove stress from your day, what are they?

Putting this on our radar.

500

TEAM QUESTION

Why do you care about SEO?

Thanks for the transparency.

Multi-Channel

100

What’s your biggest concern in terms of Paid & Organic collaboration?

Thank you.

200

How has TV, display and other channels been integrated so far? If they have not, how would you like to see them integrated?

Thanks for the detail.

300

In bridging cross-channel, is data from Paid (CPC, Ad Copy, etc) available to share? 

That would be great.

400

What would be your ideal report for cross channel attribution?

We can work on that.

500

What does your current social program look like? What, if anything, would you like to improve?

Sharing is caring. 

Content

100

What’s your biggest concern in terms of content creation?

Wonderful! 

200

Have you approached video content? Are you interested in different content formats?

Great to hear.

300

What would a big content No-No be? For example: bad brand voice, off-target topics, etc

Thanks for that.

400

In terms of in-market language content, how have you translated or worked with translation in the past?

We'll make note of this. 

500

How would you improve your current content promotion efforts?

We'll share this with the team.