I C the U
Processing the Process
Remember the Time
Knowledgetastic
100
This refers to a change in behavior resulting from some interaction between a person and a stimulus
Learning
100
The giving of humanlike characteristics to inanimate objects is known as
Anthropomorphism
100
The way people cognitively assign meaning to (i.e., understand) things they encounter is also called.
Comprehension
100
This is the psychological process by which knowledge is recorded
Memory
200
This refers to a consumer’s awareness of and interpretation of reality
Perception
200
This occurs when some stimulus is brought within the proximity of a consumer so that it can be sensed.
Exposure
200
This the tangible elements or the parts of a message that can be sensed
Physical characteristics
200
The storage of visual information in sensory memory and the idea that things are stored with a one-to-one representation with reality
Iconic storage
300
This refers to the purposeful allocation of information-processing capacity toward developing an understanding of some stimulus
Attention
300
This the way that the human brain deals with very low-strength stimuli, so low that the person has no conscious awareness
Subliminal processing
300
The notion that each message can be separated into the focal point (figure) and the background (ground) is known as?
Figure-ground distinction
300
The storage area in the memory system where information is stored while it is being processed and encoded for later recall
Workbench memory
400
We can view consumer perception as including three phases, Name (2).
Sensing
Organizing
Reacting
400
The smallest level of stimulus that can be detected, usually defined as at least half the time. The term is often used in neuroscience and experimental research and can be applied to any stimulus that can be detected by the human senses including sound, touch, taste, sight, and smell.
Absolute Threshold
400
Consumers use this language when describing brands that compete well on hedonic value
Figurative language
400
This is the process by which information is transferred back into workbench memory for additional processing when needed
Retrieval
500
A theory that suggests that bodily sensations influence thoughts and meaning independent of effortful thinking is known as.
Grounded cognition
500
A behavior change induced by subliminal processing is known as?
Subliminal persuasion
500
This is the process by which continuous exposure to a stimulus affects the comprehension of, and response to, the stimulus
Habituation
500
The reconstruction of memory traces into a formed representation of what consumers are trying to remember or process is also called
Response generation