The Changing American Values
The society in which government's policies and decisions are not influenced by any one religion.
Secular
Motivational theory that explains how humans are motivated to fulfill their needs in a hierarchical order
Maslow's Hierarchy of Needs
Your attitude towards yourself
Self-concept
#1 source of information for consumers nowadays
Internet
Two or more individuals who share a set of norms and values and have certain implicitly or explicitly defined relationships
Group
The society's values in relation to physical and economic environment
Environment-oriented values
It helps discovering latent motives
Projective technique
Self plus ____________ consitute the extended self
Posessions
Social media mostly popular among the youngest users
TikTok
A psychologist who conducted famous experiments on conformism
Solomon Ash
Marketers have responded to Americans’ increasing concern for the environment with this approach
Green Marketing
Reflects an individual difference in consumers’ propensity to engage in and enjoy thinking
Need for cognition
This effect occurs when we evaluate an object more favorably when we own it
Mere ownership effect
This tool helps search engines understand your content, and helps users find your site
Search Engine Optimization
Consumer groups that add value to the ownership of the product and build intense loyalty.
Brand communities
The FTC document related to environmental claims.
Green Guides
The attribution of humanlike forms, behavioral characteristics, or mental states to nonhuman objects
Anthropomorphism
This aspect of self-concept drives purchasing decisions for aspirational products and brands
Ideal self
62 percent of consumers use _________ to search for products online
Search engines
Opinion leaders that provide general information about various products or places to shop to their followers
Market Mavens
A shift towards nonmaterial and shared economy
Voluntary simplicity
This brand personality dimension describes a brand as daring and spirited
Excitement
It is the strongest predictor of brand engagement
Materialism
No brand wants to be in this set because consumer would not consider them when making a purchase decision
Inept
Consumers often exhibit this type of group influence when purchasing publicly visible goods that signal their social status or identity.
Conspicuous consumption