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CH 11 - Influence of Culture on Consumer Behavior
CH 12 - Subcultures and Consumer Behavior
CH 13 - Cross Cultural Consumer Behavior
Pot Luck 1
Pot Luck 2
100
1) Given the broad and pervasive nature of ________, its study generally requires a detailed examination of the character of the total society. A) culture B) consumer behavior C) subculture D) social class E) individualism
What is A) culture
100
1) In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin, customs and ways of behavior. A) micromarkets B) individual markets C) racial subcultures D) subcultures E) microsocieties
What is D) subcultures
100
1) Differences between consumers of different societies are known as ________. A) cross-cultural interpretation B) cross-cultural consumer research C) cross-cultural analysis D) cross-cultural differences E) cross-cultural localization
What is D) cross-cultural differences
100
8) ________ are examples of subcultural categories based on age. A) Lower, middle, and upper B) Greek, Italian, and Russian C) Eastern, Southern, and Southwestern D) Female and male E) Teenagers, Generation Xers, and the elderly
What is E) Teenagers, Generation Xers, and the elderly
100
29) Cards, presents, cakes, and candles are ________ for birthday rituals. A) artifacts B) values C) beliefs D) symbols E) cultures
What is A) artifacts
200
5) Kim is actively saving money so that she can afford a downpayment on the purchase of a house because she thinks that home ownership is the key to creating wealth. This personal conviction in the value of home ownership is one of Kim's ________. A) beliefs B) rituals C) cultures D) norms E) customs
What is A) beliefs
200
3) Members of a specific ________ possess beliefs, values, and customs that set them apart from other members of the same society. A) subculture B) demographic C) trait D) race E) ideology
What is A) subculture
200
2) The objective of understanding cross-cultural differences is to ________. A) develop effective targeted marketing strategies to use in each foreign market of interest B) be informed as good citizens C) to fulfill a societal marketing aspect D) to be considered a global company E) to fulfill their social responsibilities
What is A) develop effective targeted marketing strategies to use in each foreign market of interest
200
24) The Nike Swoosh and the Coca-Cola label design are examples of ________. A) nonverbal symbols B) acculturation C) verbal symbols D) technical learning E) enculturation
What is A) nonverbal symbols
200
27) A ________ is a type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time. A) communication B) ritual C) symbol D) culture E) target
What is B) ritual
300
8) Greg and his brothers always put ketchup on their scrambled eggs at breakfast. This is an example of a ________. A) belief B) ritual C) culture D) value E) custom
What is E) custom
300
5) When discussing subcultures, it is important to note that each individual could be ________. A) a member of either the dominant culture or a subculture B) a member of one subculture only C) a member of two subcultures only D) a member of four subcultures at the most E) a member of many subcultures, as there is no limit
What is E) a member of many subcultures, as there is no limit
300
3) A ________ marketing perspective stresses the similarities among consumers worldwide. A) diverse B) international C) global D) comprehensive E) localized
What is C) global
300
8) ________ provide(s) a form of "culture transfer" when companies expand their markets by bringing new products, services, practices, ideas, and experiences to potential consumers residing in a different country and possessing a different cultural view. A) International marketing B) Travel C) Movies D) Gifts E) Television
What is A) International marketing
300
17) ________ is defined as the effort to determine to what extent the consumers of two or more nations are similar or different. A) Cross-cultural difference B) Consumer behavior C) Cross-cultural analysis D) Country of origin effects E) Marketing research
What is C) Cross-cultural analysis
400
17) Jake learned what brands of food to buy at the grocery store by going grocery shopping with his mother as a child. This constitutes ________. A) formal learning B) media learning C) informal learning D) televised learning E) technical learning
What is C) informal learning
400
7) Subcultures are ________. A) mutually exclusive in terms of membership B) a hindrance to market segmentation C) dynamic and evolving D) vastly different in values and beliefs from dominant American culture E) static
What is C) dynamic and evolving
400
6) A glocal company is one that ________. A) is both global and local B) operates inside and outside the U.S. C) is a company that is environmentally oriented D) buys products locally and sells them globally E) blends a uniform communication strategy with a uniform product
What is A) is both global and local
400
16) Which of the following is true of Hispanic-American households? A) Hispanic Americans tend to be members of smaller families. B) Hispanic Americans are less likely to live in an extended family household. C) Hispanic American households are less likely to contain children. D) Hispanics spend more time caring for their children. E) The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America.
What is D) Hispanics spend more time caring for their children.
400
32) Within a cultural context, advertising has the expanded mission of ________. A) generating new consumer needs B) acculturating the young C) enhancing consumer awareness of the needs of others D) replacing the family as the primary vehicle for consumer socialization E) aiding in the dissemination of new tastes, habits, and customs
What is E) aiding in the dissemination of new tastes, habits, and customs
500
10) When do we become most aware of how culture has molded our own behavior? A) when we are reminded of it on a daily basis B) when we are adding ketchup to our hotdog C) as we are growing up and being guided by our parents D) when we are exposed to people with different values and customs E) in school as we learn about what to do, and how and why to do it
What is D) when we are exposed to people with different values and customs
500
12) The Hispanic American market is an example of which subculture? A) social class B) nationality C) race D) religious E) gender
What is B) nationality
500
7) Why are firms selling their products all over the world? A) Overseas markets represent the single most important opportunity for growth. B) Trade agreements require all companies operating within the agreement nations to have a global plan. C) Companies fear competition from "me too" products elsewhere. D) Companies want to gain new production and marketing ideas. E) Companies seek to take advantage of lower labor costs.
What is A) Overseas markets represent the single most important opportunity for growth.
500
9) ________ is made up of 27 member countries in Europe who allow the free movement of goods and services. A) NAFTA B) The European Union C) CAFTA D) ASEAN E) Mercosur
What is B) The European Union
500
22) Many marketers, finding their home markets to be nearing the saturation point in terms of sales opportunities, are looking to the growing ________ in developing countries to expand their sales. A) lower class B) working class C) middle class D) wealthy class E) upper class
What is C) middle class