This type of conflict occurs when we desire a goal but wish to avoid it at the same time.
What an approach-avoidance conflict?
100
The brand of water bottles that considers over 3,000 designs each year and then decides which designs would suit each of its 7 types of consumers, e.g. the Whole Foods Woman and the Geek Chic Guy.
What is Sigg?
100
60% of Hispanics come from this country.
What is Mexico?
100
A set of multiple, symbolic behaviors that occur in a fixed sequence and is repeated periodically.
What is a ritual?
100
An example discussed in class of how American is a net cultural exporter.
What is $500 million in NBA gear sold outside the US / Halloween in the UK / Starlite Drive-in in London?
200
An individual with a high need for this would be most likely to place a premium on products and services that bring them in contact with other individuals.
What is need for affiliation?
200
This type of psychographic study would place a large sample of respondents into homogeneous groups based on similarities of their overall preferences, e.g. VALS.
What is a general lifestyle segmentation?
200
This company, in contrast to most companies, believes that the ethnic consumer tends to set trends.
What is McDonald's?
200
The general name for brands that we closely link to our rituals.
What are fortress brands?
200
There are more Americans over 65 than this population of this country.
What is Canada?
300
When we focus on this type of need, we emphasize the objective, tangible attributes of products, such as mpg of a car or nutritional value of food.
What are utilitarian needs?
300
The goal of this technique is to identify consumers who share common consumption patterns, and it is based on the premise that “birds of a feather flock together.
What is geodemography?
300
It is best to market to this type of immigrant in their own languages.
Who are newer immigrants? (e.g. Russians, Arabs, Cubans, Asians)
300
A custom with a strong moral overtone – often involves a taboo – or forbidden behavior – such as cannibalism.
What is a more?
300
Many social scientists argue that social class is best predicted by this aspect of a person’s life.
What is occupational prestige?
400
DAILY DOUBLE #2!
What is need for uniqueness?
400
The VALS System groups consumer horizontally by these 3 self-orientations.
What are Ideals, Achievement and Self-expression?
400
This age segment is currently in its peak earning years.
Who are the Baby Boomers?
400
This type of consumption occurs when we “set apart” objects and events from normal activities and treat them with respect and awe.
What is sacred consumption?
400
A myth with basic characteristics that are found in many cultures.
What is a monomyth?
500
Occasional glimpses of self-actualization, in which our dominant motivation is a focus on “ultimate” goals, such as justice or beauty.
What are "peak experiences"?
500
PRIZM stands for this.
What is Potential Rating Index by Zip Market?
500
Older teens (college students) have approximately this much discretionary income to spend each month.
What is ~$300/month?
500
Gift giving involves this type of exchange. (2 possible answers)
What is economic exchange or symbolic exchange?
500
Children pick up the concept of gender identity as young as this age.