buying low involvement frequently purchased low cost items; need very little search and decision effort; purchased almost automatically. Examples include soft drinks, snack foods, milk etc.
What is Routine Response/Programmed Behavior
100
Choose buying alternative, includes product, package, store, method of purchase etc.
What is Purchase Decision
100
These hip-hop heroes joined forces with metal-heads Anthrax for a new version of their hit Bring the Noise
Who is Public Enemy
100
Age, Gender
What is Demographics?
100
Interpretation, Exposure, Attention
What is Perception?
200
buying a product occasionally. When you need to obtain information about unfamiliar brand in a familiar product category. Requires a moderate amount of time for information gathering.
What is Limited Decision Making?
200
Outcome: Satisfaction or Dissatisfaction
What is Post-Purchase Evaluation?
200
This singer's February 6 birthday is a national holiday in Jamaica
Who is Bob Marley?
200
Income, Lower Class, Upper Class
What is Social Status?
200
Learning from others, things you remember, good and bad memories
What is Learning and Memory?
300
Complex high involvement, unfamiliar, expensive and/or infrequently bought products. High degree of economic/performance/psychological risk. Examples include cars, homes, computers, education.
What is Extensive Decision Making?
300
Rank/weight alternatives
What is Evaluation of Alternatives?
300
This teen trio thrilled the pop world with the lyric: "MMMBop, ba duba dop ba do bop, Ba duba dop ba do bop, Ba duba dop ba do, oh yeah"
Who is Hanson?
300
Friends, Family, Teammates, Neighbors
What is Reference Groups?
300
Reason for Behavior
What is Motivation?
400
No conscious planning
What is Impulse Buying?
400
Internal search or External search
What is Information Search?
400
Natalie Merchant left this rock group to go solo
What is 10,000 Maniacs?
400
Their Views, How important you feel their views are
What is Family?
400
Individual Characteristic Responses Across Similar Situations
What is Personality?
500
Factors that Determine Consumer Buying Decision Process
What is Personal, Psychological, Social Factors?
500
The difference between the desired state and the actual condition. Deficit in assortment of products
What is Problem Recognition(awareness of need)?
500
This pop star had 81 gold records to polish by 1997
Who is Paul McCartney
500
Advertisements
What are Marketing Activities?
500
Uncontrolled feelings that affect behavior. Mad, happy