Consumer Behavior and Marketing Strategy & Cross Cultural Variations in Consumer Behavior
The difference between all the benefits derived from a total product and all the costs of acquiring those benefits
Refers to the traits of masculinity and femininity that biological males and females exhibit along a continuum
The Highest educated and highest-income subculture in the US
Who are Asian Americans?
the exponential expansion of word-of-mouth that occurs when “word spreads like wildfire” with limited mass media support
A process in operant conditioning that involves rewarding partial responses to a stimulus to eventually obtain a final desired response
A portion of a larger market whose needs differ somewhat from the larger market
People who work in fields like science, health care, architecture, and engineering are called
A religion in the US that is Followed by 2% of American adults and is unique
Which adopter groups should a moving target market approach focus on first
The two basic forms of conditioned learning
Rules that specify or prohibit certain behaviors in specific situations
Generation born between 1930 and 1945 who experienced WWII as children
People between the age of 18 and 34 who are married or living together without any children belong to the , ______, stage of the household life cycle
A series of activities by which stimuli are perceived, transformed into information, and stored
The way consumers think and behave in reaction to a stress-inducing situation in order to reduce stress and achieve more desired positive emotions
Widely held beliefs that affirm what is desirable
Generation born between the end of WWII and 1962; Characterized by high birthrates
The process by which decisions that directly or indirectly involve two or more family members are made is referred to as
What is Family decision making?
Program length television commercials with a web address and/or a toll-free number through which a person can order or request additional information
The lowest ranking on Maslow’s Hierarchy of needs
Penalties ranging from mild social disapproval to banishment from the group
Hierarchical division of a society into relatively distinct and homogeneous groups with respect to lifestyles, attitudes, and values
What stage of the household life cycle do young unmarried individuals with young children belong
The aspect of intensity in online contexts that refers to the degree to which one is forced to see or interact with a banner ad or pop-up in order to see the desired content
A construct that represents an unobservable inner force that stimulates and compels behavioral responses and provides specific direction to those responses