Regulation and Oversight
This organization, often called the FTC, has legal authority to create and enforce legislation to prohibit unfair or deceptive practices.
Federal Trade Commission
Content that customers create about the brands or products they use.
User-Generate Content
This is a structured system used to reward consumers in exchange for consumers acting in a certain way.
Loyalty Program
_______ is a group identity shaped by shared knowledge, belief, law, morals, customs, and many other factors, an all-encompassing, comprehensive concept that pervades all aspects of consumer behavior.
Culture
The fact that consumers can purchase from a fragmented distribution landscape involving sites the marketer has no control over is a condition of this element of the 4 P’s marketing mix.
Place
Marketers are impacted by regulators who are pursuing two simultaneous missions: protecting _______ and protecting ________.
Business and Consumers
_________ is the practice of placing ads in places where consumers don’t expect to see them or where they simply can’t avoid them.
Ambush Marketing
_________ groups are used as a source of comparison, influence, and norms and are used to evaluate consumers' opinions values and behaviors.
Reference
According to McClelland, this dominant motivator is exhibited by a consumer's strong need to set and accomplish challenging goals.
Achievement
This is likely the most significant external influence on a consumer’s behavior; includes values, norms, language, religion, cuisine, and social habits.
Culture
__________ writes regulations to enforce environmental laws to ensure that the US has clean air, land, and water
This is the intangible value proposition that separates one commodity product (or at least products within competitive, fragmented landscapes) from the next.
Brand
A 16-ounce bottle of Dasani water might be placed next to a salad bar so consumers can grab a salad and water at lunch when they are on the go. This product placement exemplifies the Gestalt psychology element of ________.
Proximity
As business students, it may important to add this fifth “P” to McCarthy’s marketing mix.
People
According to the text, savvy companies define their brands in terms of consumer ____, not simply by the products they sell.
Needs/wants/desires
Protects consumers from injury or death associated with the use of products and works with businesses to modify the manufacturing of, or simply to discontinue the use of, these products. (CPSC)
Consumer Product Safety Commission
A __________ shopping experience is available through multiple options including physical stores, a robust shopping experience on a company owned website, and even third-party retailers
Omni-channel
In this type of test, researchers show consumers an advertisement and ask them if they remember seeing it and if they can remember any of its main points.
Recognition test
A group that individuals avoid or deny connection with.
Dissociative Group
_______ innovation provides companies with insight into consumers’ perspective of a market category so game-changing innovation can be developed with that consumer perspective in mind.
Demand
A special unit of the National Advertising Division of the Better Business Bureau to review advertising to children. (CARU)
Children's Advertising Review Unit
A marketer acknowledging competing products in company messaging and sharing why his or her product is superior to that of the competition defines ____ communication.
two-sided
The ____ is the creative glue that hooks the reader or viewer of an advertisement by trying to connect the brand to the consumer’s wants and needs.
Advertising appeal
In Freudian theory, this is an individual’s internal expression of society’s moral code.
Superego
The ____ set is comprised of those product options that the consumer is aware of but feels indifferent toward.
Inert