Consumer 1
Consumer 2
Consumer 3
Consumer 4
Consumer 5
100

Safety needs include the need for:

A. comfort and security                               

B. love and acceptance

C. achievement and respect                      

D. sleep, food, and water   

A. comfort and security    

100

These are customer buying motives that are based on feelings of love, affection, guilt, fear, or passion.  

A. patronage motives                                  

B. rational motives

C. emotional motives                                   

D. indirect motives

C. emotional motives      

100

These are customer buying motives that are based on facts or logic.

A. patronage motives                                  

B. rational motives

C. emotional motives                                   

D. indirect motives

B. rational motives

100

. This is a basic necessity, such as food, clothing, or shelter.

A. need                                                          

B. rationale

C. want                                                          

D. foundation

A. need  

100

The Jitterbug is a cell phone that has larger buttons and is easier to understand that most smartphones. Which generation is targeted by the makers of the Jitterbug cell phone?

A. Generation X                                           

B. Generation Y (Millennials)

C. Baby Boomers                                        

D. Generation Z (iGeneration)

C. Baby Boomers

200

There are so many security guards at football games and concerts because people might not attend if they feel unsafe.

            A. True

            B. False

A. True

200

This is any unfulfilled desire.

A. need                                                          

B. rationale

C. want                                                          

D. foundation

C. want

200

Many members of this generation are still living at home. They have used the Internet since a very young age and are comfortable with technology and skilled at social media.

A. Generation X                                          

B. Generation Y (Millennials)

C. Baby Boomers                                        

D. Generation Z (iGeneration)

D. Generation Z (iGeneration)

200

This generation saw the introduction of the home computer and the creation of the Internet.

A. Generation X                                          

B. Generation Y (Millennials)

C. Baby Boomers                                         

D. Generation Z (iGeneration)


A. Generation X  

200

Installing a third set of doors in the high school’s main entry hallway to prevent people from entering the building without first checking in at the office would address which level of Maslow’s Hierarchy of Needs?

A. Physiological Needs                             

B. Belonging Needs

C. Safety Needs                                          

D. Esteem Needs

C. Safety Needs  

300

This generation would be the best target market for organic food, environmental causes, and extreme sports.

A. Generation X                                          

B. Generation Y (Millennials)

C. Baby Boomers                                         

D. Generation Z (iGeneration)

B. Generation Y (Millennials)

300

When the home team wins an important basketball game, the fans will often storm the court and join the team in celebration. What level of Maslow’s Hierarchy of Needs does this behavior satisfy?

A. Physiological Needs                              

B. Esteem Needs

C. Safety Needs                                           

D. Self-Actualization Needs

B. Esteem Needs

300

Some consumers in their late 50’s will continue to purchase Levi jeans simply because that brand was first purchased for them as children and they have continued to have a positive experience with the brand. This is an example of which buying motive?

A. Patronage Motives                                  

B. Rational Motives

C. Emotional Motives                                  

D. Indirect Motives

A. Patronage Motives  

300

Businesses must understand how customers think and make buying decisions about products.

            A. True

            B. False

A. True

300

The terms customer and consumer are often used interchangeably to mean the same thing.

            A. True

            B. False

A. True

400

When public schools offer breakfast and lunch programs for students this would be a response to which level of Maslow’s Hierarchy of Needs?

A. Physiological Needs                              

B. Belonging Needs

C. Safety Needs                                           

D. Esteem Needs

A. Physiological Needs    

400

Sports and entertainment is considered a necessity, not a want.

            A. True

            B. False

B. False

400

Sports and entertainment businesses must determine what consumers want and how much they are willing to pay for it.

          A. True

          B. False

A. True

400

Customers rarely have both rational and emotional reasons for making a purchase.

            A. True

            B. False

False

400

Maslow’s Hierarchy of needs is important when considering consumer behavior.

            A. True

            B. False

A. true

500

This is the type of competition that exists between watching a Netflix movie in your home theater and seeing a movie at a local theater.  

A. Direct Competition                                  

B. Industrial Competition

C. Indirect Competition                               

D. Consumer Competition

C. Indirect Competition

500

Sports fans will often purchase unusual items such as a cheese wedge hat, a hog hat, or a bully bell. These fans will then wear the item or use the item at a game. Which level of Maslow’s Hierarchy of Needs is being satisfied by these unusual purchases?

A. Physiological Needs                              

B. Belonging or Social Needs

C. Safety Needs                                           

D. Esteem Needs


B. Belonging or Social Needs

500

Customers may purchase tickets to a baseball game because they love their children and want to see them experience the game. These is an example of which buying motive?

A. Patronage Motives                                  

B. Rational Motives

C. Emotional Motives                                  

D. Indirect Motives

C. Emotional Motives

500

Businesses should NOT be concerned with trying to understand how consumers think and make decisions about products.

            A. True

            B. False

False

500

The crew neck sweatshirt in Pro Depot is:

A. $40

B. $35

C. $30

D. $25

C. $30

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