Show:
Psychological Pricing
Emotional Advertising
Social, Personal, or Economic Factor?
Which Segmentation Is It?
Little this, little that
100

Type of pricing that includes whole-dollar value in the price; creates the sense of getting a premium product

Even pricing

100

Emotional advertising strategy that creates a sense of what could happen if you don't use their product

Fear

100
Getting groceries from Trader Joe's to save money

Economic

100

24-48 years old, male & female, middle income

Demographics

100

What is the largest lake in the United States?

Superior

200

Type of pricing that includes cents in the price; creates the sense of getting a bargain

Odd pricing

200

The original Jake from State Farm commercial ("uhhhhhh..... khakis") was so successful because of the way it utilized this emotional advertising strategy

Humor

200
Buying a certain brand because it's the best quality

Economic

200
People who enjoy skiing

Psychographic

200

Who was the first signer of the Declaration of Indepenence?

John Hancock

300

Pricing strategy where something is priced lower in order to stimulate purchases in more profitable areas (examples are milk & eggs being generally very cheap in supermarkets)

Loss leader

300

Emotional advertising strategy where you feel a sense of urgency to purchase

Must-have

300

Getting New Balance's because everyone wears them

Social 

300

Low-cost, affordable 

Benefit

300

Jack Black starred in this movie where a substitute teacher started a rock and roll band

School of Rock

400

Pricing strategy where all of the items in a given product category are listed together, showing lowest, medium, and highest price to create levels of quality

Price Lining

400

Emotional advertising strategy used in most restaurant advertisements

Sense appeal

400

Buying Kerrygold butter because it's an Irish company and you come from Irish descent 

Personal

400

Daily consumer, high-brand loyalty

Volume

400

Who are the other two business teachers?

Marshall and Fisher

500

Pricing strategy where items are grouped together and sold as "bundle" 

Multiple Pricing 

500

Emotional advertising strategy where they highlight a specific part of the product/service

Special ingredient 

500
Purchasing basketball shoes since you're a basketball player

Social

500

A lawn mowing business would most likely want to segment their target market by __________

Geographic (people who live on properties with lawns)

500

Within 2,000 people, what is the population of Elk Grove?

31,659