Current Ethical Issues
Firms deceiving consumers about the organizations’ green/eco-friendly credentials
Greenwashing
Selling fraudulent goods meant to imitate popular/expensive/hard to find items
counterfeiting
anyone who is recruited by an organization to consistently make favorable mention of its products in a personal way such that it will gain the target audiences’ attention
Brand Ambassador
The only major data privacy protection act passed in the U.S. (Think of a specific state)
CCPA (California Consumer Privacy Act)
encapsulates overeating, alcoholism, and a host of other things depicts the dark side of consumer behavior
Addictive Consumption
Top concern of most businesses and consumers today
Data Privacy & Protection
repetitive purchases that constitute a primary response to negative events or feelings
Compulsive Consumption
prevents fair distribution of the benefits of marketing transactions such that marketers are affected and at the receiving end (Ex: Shoplifting & Fraud)
Distributive Misbehavior
products designed to need to be replaced quickly so consumers keep purchasing new versions
Planned Obsolescence
interpersonal actions that the sellers use unfairly such as physical abuse, threats, and verbal abuse
Interactional Misbehavior